{"id":63141,"date":"2025-10-09T19:26:36","date_gmt":"2025-10-09T11:26:36","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=63141"},"modified":"2025-10-09T19:26:37","modified_gmt":"2025-10-09T11:26:37","slug":"health-supplement-market-strategies","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/health-supplement-market-strategies\/","title":{"rendered":"Health supplement market strategies in China: From pyramid schemes to billion-dollar livestreams"},"content":{"rendered":"\n<p>From livestream deals to ancient herbal remedies, China\u2019s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Download our China F&amp;B White Paper<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1542\" height=\"1074\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover.png\" alt=\"China F&amp;B white paper 2024\" class=\"wp-image-61588\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover.png 1542w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-300x209.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-800x557.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-768x535.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-1536x1070.png 1536w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"0198d19d-779c-46ea-a72c-e35e05f4588d\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">From shelves to streams: E-commerce dominates supplement sales<\/h2>\n\n\n\n<p>Direct selling, once a dominant force in the industry, has declined, while <a href=\"https:\/\/daxueconsulting.com\/health-food-distribution-in-china\/\">e-commerce<\/a> has rapidly gained momentum. This shift is driven by the broader consumer reach and a more convenient shopping experience. Furthermore, the e-commerce big data model enhances marketing precision through data analytics. The shift of consumer trust was accelerated after the offline direct selling scandals, such as the 2019 Quanjian scandal, which revolved around pyramid selling and false advertising. It pushed buyers towards online platforms which are deemed to be more transparent. Additionally, online platforms help brands reduce intermediary costs, thereby improving profit margins. By 2023, e-commerce had become the largest sales channel for vitamin and dietary supplements in China, accounting for <a href=\"https:\/\/stcn.com\/article\/detail\/1476213.html\">56%<\/a> of the market share, up from just <a href=\"https:\/\/stcn.com\/article\/detail\/1476213.html\">14.4%<\/a> in 2013.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"770\" height=\"568\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-vitamins.png\" alt=\"\" class=\"wp-image-63152 lazyload\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/568;width:622px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-vitamins.png 770w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-vitamins-300x221.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-vitamins-768x567.png 768w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Data source: STCN, Designed by Daxue Consulting, Sales share of vitamin and dietary supplements by sales channel in China in 2023<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When views turn into sales: Douyin\u2019s takeover of health commerce<\/h2>\n\n\n\n<p>Douyin e-commerce has rapidly risen to become a strong force in China&#8217;s health supplement market, now standing shoulder to shoulder with traditional giants. While Taobao\/Tmall maintains the lead with 42% of market share, Douyin and JD are tied at <a href=\"https:\/\/pdf.dfcfw.com\/pdf\/H3_AP202502161643147095_1.pdf?1739743542000.pdf\">16%<\/a>. By leveraging its unique short-form video and <a href=\"https:\/\/daxueconsulting.com\/international-brands-use-live-stream-shopping-to-advertise-in-china\/\">livestream<\/a> ecosystem to convert content engagement into product purchases, Douyin demonstrated its influence through events such as the 2024 Double 11 shopping festival, where three health supplement brands surpassed <a href=\"https:\/\/pdf.dfcfw.com\/pdf\/H3_AP202502101642931516_1.pdf?1739197170000.pdf\">RMB 100 million<\/a> in sales on Douyin Global, including Swisse, which reached RMB 150 million. These livestreaming sessions boost sales by offering real-time Q&amp;A, demos, and limited-time discounts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"739\" height=\"581\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-online-channel.png\" alt=\"\" class=\"wp-image-63151 lazyload\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/581;width:599px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-online-channel.png 739w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-online-channel-300x236.png 300w\" data-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Data source: Broadview Consulting, Designed by Daxue Consulting, Online channel market share for health supplement sales in China in 2023<\/em><\/figcaption><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.euromonitor.com\/article\/has-douyin-become-the-next-big-channel-for-supplement-in-china\">47%<\/a> of Chinese consumers viewing influencers as trustworthy sources of health information, above the global average of 34%. This reflects China&#8217;s strong social media influence in shaping health-related purchasing decision, where Douyin\u2019s content-led, influencer-driven model is redefining health supplement market strategies in China.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Import momentum vs. homegrown power: The new balance in China\u2019s supplement space<\/h2>\n\n\n\n<p>Market scan of the top 100 brands on Douyin e-commerce from May 2023 to April 2024 showed a <a href=\"http:\/\/www.shanting.gov.cn\/zwgk\/zwgkzt\/dsfz\/al\/202406\/P020240619690261160709.pdf\">12%<\/a> increase in the sales volume of health supplements by international brands compared to the previous year, outpacing domestic players in growth. Much of this surge was fueled by brands from Australia and the US such as Swisse, Jamieson, and OLLY.<\/p>\n\n\n\n<p>Among top-selling products, collagen oral liquids dominate, with anti-aging and firming as the leading purchase motivations, followed by brightening and hydration. Popular names like HECH, 180theconcept, and EnerVite rank high, reflecting the appeal of international labels. Foreign brands often <a href=\"https:\/\/www.sohu.com\/a\/826279207_121363398\">win<\/a> consumer trust due to their advanced production technologies and longer R&amp;D history. This gives them an edge in health supplement market strategies in China.<\/p>\n\n\n\n<p>While domestic brands maintain a stronghold in liver health, many are also expanding into or doubling down on the beauty segment. For instance, Nutrend (\u8bfa\u7279\u5170\u5fb7) spans daily wellness, sports nutrition, and liver support; Renhe (\u4ec1\u548c) targets all age groups with functional and aesthetic health products; Five Doctors (\u4e94\u4e2a\u5973\u535a\u58eb) focuses on collagen peptide drinks; and WonderLab (\u4e07\u76ca\u84dd) specializes in probiotic blends for gut health and <a href=\"https:\/\/daxueconsulting.com\/how-do-chinese-people-lose-weight\/\">weight management<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Celebrity endorsements &amp; beauty-focused marketing<\/h3>\n\n\n\n<p>As primary decision-makers in household health purchases and key buyers in the beauty supplement market, women aged 24-30 represent a large and fast-growing consumer group, reflecting a broader youth-driven trend.<\/p>\n\n\n\n<p>Swisse, an Australian brand, leads with its international credibility and focus on core functional products like collagen drinks and liver detox supplements. Its performance is driven by high-profile celebrity partnerships, including actress Dilraba. For instance, the brand launched interactive campaigns to boost fan engagement through giveaways and branded merchandise. This strategy amplified visibility and exemplified health supplement market strategies in China. As such, related Weibo posts garnered over 10 million likes in March 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"785\" height=\"1079\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-swisse.png\" alt=\"\" class=\"wp-image-63153 lazyload\" style=\"--smush-placeholder-width: 785px; --smush-placeholder-aspect-ratio: 785\/1079;width:467px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-swisse.png 785w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-swisse-218x300.png 218w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-swisse-745x1024.png 745w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-swisse-768x1056.png 768w\" data-sizes=\"(max-width: 785px) 100vw, 785px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Weibo, Designed by Daxue Consulting, Swisse drives brand visibility with an interactive campaign featuring Dilraba<\/em><\/figcaption><\/figure>\n\n\n\n<p>BY-HEALTH (\u6c64\u81e3\u500d\u5065) combines scientific credibility with youthful, lifestyle-oriented marketing. Recently, its flagship \u201cYep\u201d collagen drinks have been featured prominently on Douyin. Its content emphasizes beauty, confidence, and everyday self-care. The brand targets young female consumers and positions supplements as part of a modern skincare routine. Beyond marketing, BY-HEALTH reinforces its brand with strong R&amp;D capabilities, holding a total of <a href=\"https:\/\/pdf.dfcfw.com\/pdf\/H2_AN202503211645624908_1.pdf?1742586560000.pdf\">451<\/a> patents and <a href=\"https:\/\/pdf.dfcfw.com\/pdf\/H2_AN202503211645624908_1.pdf?1742586560000.pdf\">155<\/a> registered health supplement approvals as of end-2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Liver rescue &amp; late nights: How scenario-based marketing gets personal<\/h3>\n\n\n\n<p>As Chinese consumers increasingly seek solutions that match real-life stressors, brands are leaning into scenario-based marketing to make their products feel more relevant.<\/p>\n\n\n\n<p>Liver health, in particular, has become a focal point for this approach. On XHS, searching for \u201c\u62a4\u809d\u7247\u201d (liver supplements) reveals a surge of recommendation posts. Users group products into categories like \u201cdetox group,\u201d \u201cdrinking group,\u201d and \u201cstaying-up-late group.\u201d So, brands echo this framing through lifestyle-themed ads and relatable slogans such as \u201cstay up late without hurting your liver\u201d and \u201cdrink and socialize without discomfort.\u201d These messages position liver health supplements not just as long-term health support, but as daily recovery tools tailored to modern, high-pressure lifestyles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"358\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-liver-slogan-800x358.png\" alt=\"\" class=\"wp-image-63146 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-liver-slogan-800x358.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-liver-slogan-300x134.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-liver-slogan-768x344.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-liver-slogan.png 1368w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/358;\" \/><figcaption class=\"wp-element-caption\"><em>Source: JD, Designed by Daxue Consulting, Liver supplement slogans from e-commerce platforms (left: Jiuzhitang; middle: Swisse; right: Tong Ren Tang)<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Reviving the tradition: New Chinese wellness goes mainstream<\/h2>\n\n\n\n<p>As \u201c<a href=\"https:\/\/www.infinitus.com.cn\/c\/2023-10-16\/385994.shtml\">New Chinese Wellness<\/a>\u201d (\u65b0\u4e2d\u5f0f\u517b\u751f) gains popularity among younger consumers, brands are leveraging traditional Chinese medicine (TCM) in distinct ways.<br>Infinitus, a long-established TCM brand under the Lee Kum Kee Group, promotes \u201c<a href=\"https:\/\/daxueconsulting.com\/guochao-cultural-confidence-in-china\/\">Guochao<\/a> Yangsheng\u201d (\u56fd\u6f6e\u517b\u751fnational-style wellness) by combining Chinese herbal traditions with modern lifestyles.<\/p>\n\n\n\n<p>Its signature product, the Oriherb Health Tonic, has sold over <a href=\"https:\/\/www.infinitus.com.cn\/wxjgw\/zjwxj\/wxjzg\/\">7.5 billion bottles<\/a> since 1994. Infinitus emphasizes a holistic wellness philosophy rooted in diet, sleep, exercise, and emotional balance \u2014an approach deeply embedded in health supplement market strategies in China. Meanwhile, its supply chain is fully traceable, with over <a href=\"https:\/\/www.infinitus.com.cn\/wxjgw\/zjwxj\/wxjzg\/\">70<\/a> standardized herbal sourcing bases across China.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus-800x450.png\" alt=\"\" class=\"wp-image-63149 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;width:564px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus-800x450.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus-300x169.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus-768x432.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus-1536x864.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-infunitus.png 2048w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Infinitus, The Oriherb Health Tonic, as Infinitus\u2019 first flagship product, is built on its core \u201ccompound polysaccharide\u201d technology and remains the brand\u2019s most popular health supplement among consumers<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Nature meets innovation: How herbal supplements are winning over young consumers<\/h3>\n\n\n\n<p>Driven by rising interest in natural, organic, and \u201cmedicine-food homology\u201d (\u836f\u98df\u540c\u6e90) concepts, Chinese consumers are embracing supplements made from <a href=\"https:\/\/daxueconsulting.com\/herbal-medicine-china-open-market\/\">herbal<\/a> extracts. Products featuring milk thistle (\u5976\u84df\u8349), lutein ester (\u53f6\u9ec4\u7d20\u916f), and nattokinase (\u7eb3\u8c46\u6fc0\u9176) highlight the value consumers place on safety and tradition. Moreover, these time-tested, food-based remedies are seen as gentle yet effective.<\/p>\n\n\n\n<p>This trend sets the stage for new-generation brands like JUZTLAB (\u8349\u672c\u672a\u6765) that fuse herbal traditions with lifestyle-driven innovation. Founded in 2021 by two Cornell-educated Gen Z entrepreneurs, the brand targets <a href=\"https:\/\/36kr.com\/p\/2659848974328576\">25\u201334-year-old<\/a> urban consumers with a modern take on \u201cfood as medicine.\u201d JUZTLAB began with a Kudzu-based <a href=\"https:\/\/36kr.com\/p\/2659848974328576\">herbal candy<\/a> for <a href=\"https:\/\/daxueconsulting.com\/research-on-alcoholic-drinks-in-china\/\">alcohol<\/a> recovery (\u845b\u6839\u89e3\u9152\u7cd6). The product aims for quick effects in high-frequency lifestyle scenarios like social drinking. JUZTLAB is viewed as a high-potential player in the young, low-penetration herbal health space due to its full online channel coverage and <a href=\"https:\/\/36kr.com\/p\/2659848974328576\">plans<\/a> to expand into Southeast Asia via cross-border e-commerce.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"587\" height=\"290\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-juzt.png\" alt=\"\" class=\"wp-image-63154 lazyload\" style=\"--smush-placeholder-width: 587px; --smush-placeholder-aspect-ratio: 587\/290;width:655px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-juzt.png 587w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/05\/daxue-consulting-health-supplement-strategy-juzt-300x148.png 300w\" data-sizes=\"(max-width: 587px) 100vw, 587px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Douyin, Designed by Daxue Consulting, JUZTLAB\u2019s kudzu-based herbal candy for alcohol recovery, featuring traditional ingredients and a modern, on-the-go design<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">At a glance: How brands are shaping health supplement market strategies in China<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce is now the top sales channel, making up 56% of China\u2019s supplement market in 2023 as brands tap into online convenience and targeted marketing.<\/li>\n\n\n\n<li>Douyin has become a major player, turning short videos and livestreams into sales. Swisse sold RMB 150 million during Double 11 alone.<\/li>\n\n\n\n<li>International brands are growing faster, with 12% year-on-year sales growth, led by popular beauty-focused products like collagen and anti-aging drinks.<\/li>\n\n\n\n<li>Celebrities and lifestyle content drive appeal, helping brands like Swisse and BY-HEALTH connect with young, image-conscious consumers.<\/li>\n\n\n\n<li>Scenario-based marketing is on the rise, linking products to daily challenges like drinking, staying up late, and fatigue with relatable slogans on XHS.<\/li>\n\n\n\n<li>New Chinese Wellness is gaining popularity, as brands like Infinitus and JUZTLAB mix herbs with trendy formats to meet demand for safe, natural solutions.<\/li>\n\n\n\n<li>These marketing strategies and trends show that smart product positioning matters most. As shoppers care more about function, convenience, and trusted ingredients when choosing what to buy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"280\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-800x280.png\" alt=\"\" class=\"wp-image-63031 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-800x280.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-300x105.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-768x269.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-1536x537.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/02\/Daxue-Banner-bottom-of-articles-2048x717.png 2048w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/280;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From livestream deals to ancient herbal remedies, China\u2019s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. Download our China F&amp;B White Paper From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":63157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[11],"tags":[2720,16821,13397,17373,17460,17462],"daxue_industry":[],"class_list":["post-63141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-china","tag-e-commerce","tag-health-supplement","tag-healthcare","tag-livestreaming","tag-marketing-startegy","tag-product-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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