{"id":63001,"date":"2025-04-16T10:56:23","date_gmt":"2025-04-16T02:56:23","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=63001"},"modified":"2025-04-17T17:57:05","modified_gmt":"2025-04-17T09:57:05","slug":"2025-chinas-winter-sports-market-recap-report","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/2025-chinas-winter-sports-market-recap-report\/","title":{"rendered":"2025 China&#8217;s winter sports market recap report"},"content":{"rendered":"\n<p>China\u2019s winter sports market is in its early stages, as reflected in challenges like the shortage of snowboards available for rent and the airports\u2019 reputation for mishandling ski equipment. However, since the 2022 Beijing Winter Olympics, public interest in winter sports has grown significantly \u2014 and as consumption shifts to experiences, winter sports will not just be a passing fad.<\/p>\n\n\n\n<p>In this report, we analyzed over 290 million social media posts and interviewed winter sports enthusiasts to uncover China\u2019s unique winter sports trends. We explored how enthusiasts\u2019 preferences and behaviors are evolving; how brands, the government, and ski resorts are supporting this growth; and which winter sports and brands are rapidly growing \u2014 highlighting key opportunities and challenges for businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the winter sports market report:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/04\/SAMPLE-2025-Chinas-winter-sports-recap-by-Daxue-Consulting-Cover-800x447.png\" alt=\"China's winter sports market\" class=\"wp-image-62999 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/447;\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"21091266\",\n    formId: \"d32a3f6d-df5c-4360-ad36-7691dfe4abc3\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Some key findings on China\u2019s winter sports market:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Government support is strong, and winter sports are going mainstream\u2014with nearly 25% of the population getting involved.<\/li>\n\n\n\n<li>The winter sports market, valued at just RMB 35.1 billion in 2016, more than tripled to RMB 108.3 billion by 2024.<\/li>\n\n\n\n<li>Despite being scraped in the winter season, 29.4% of posts discussed running, indicating the sport\u2019s non-stop growth and the importance of year-round marketing.<\/li>\n\n\n\n<li>China is largely a beginner\u2019s market, in terms of both supply (ski resorts) and demand (level of skiers\/snowboarders); hence, most opportunities remain in China\u2019s future, while high-level skiers\/snowboarders are eager to go abroad.\u00a0<\/li>\n\n\n\n<li>As ski resorts continue to develop\u2014offering experiences beyond winter sports such as hot springs, luxury caf\u00e9s, pop-up stores, and live performances\u2014they are expected to attract a broader range of consumers.<\/li>\n\n\n\n<li>The visual appeal of winter sports is especially prominent in China. Even non-skiers visit the slopes to capture picture-perfect moments, often dressed in themed outfits, wearing dopamine-colored ski wear (\u591a\u5df4\u80fa\u8272\u7cfb\u96ea\u670d), or catching a ride with attractive &#8220;Didi skiers&#8221; (\u6ef4\u6ef4\u4ee3\u6ed1\u5e05\u54e5).<\/li>\n\n\n\n<li>Ice climbing and freestyle skiing are the fastest-growing winter sports, each with over 100% year-over-year growth.<\/li>\n\n\n\n<li>Chinese travelers are incorporating winter sports into both domestic and international trips. They rely on multiple platforms, especially Ctrip, to book their winter sports experiences.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"4000\" height=\"1400\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1.png\" alt=\"Daxue banner\" class=\"wp-image-61264\" style=\"width:1015px;height:auto\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1.png 4000w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1-300x105.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1-800x280.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1-768x269.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1-1536x538.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/2-1-2048x717.png 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s winter sports market is in its early stages, as reflected in challenges like the shortage of snowboards available for rent and the airports\u2019 reputation for mishandling ski equipment. However, since the 2022 Beijing Winter Olympics, public interest in winter sports has grown significantly \u2014 and as consumption shifts to experiences, winter sports will not [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":62999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292,65,957],"tags":[17351],"daxue_industry":[],"class_list":["post-63001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","category-china-reports","category-market-report-china","tag-china-sports-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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