{"id":59106,"date":"2023-08-29T10:14:14","date_gmt":"2023-08-29T02:14:14","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=59106"},"modified":"2023-12-05T09:35:26","modified_gmt":"2023-12-05T01:35:26","slug":"a-brands-guide-chinese-gifting-habits","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/","title":{"rendered":"A brand&#8217;s guide to Chinese gifting habits"},"content":{"rendered":"\n<p>Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth <a href=\"https:\/\/daxueconsulting.com\/our-services\/desk-research-china\/\">desk research<\/a> and <a href=\"https:\/\/daxueconsulting.com\/our-services\/marketing-advice-china\/digital-strategy-china\/social-media-listening-china\/\">social listening<\/a> on major gifting platforms including Taobao (\u6dd8\u5b9d) and Liwushuo (\u793c\u7269\u8bf4) and social media platforms such as Xiaohongshu (\u5c0f\u7ea2\u4e66) and Weibo (\u5fae\u535a).&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the report below!<\/h3>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"781f456d-28d0-4a9d-b20a-4c5f5134285d\"\n  });\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Some key findings from our report<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gift giving is becoming a daily habit, with Chinese people gifting more often and casually.&nbsp;<\/li>\n\n\n\n<li>Gifting is vital in strengthening roles in harmonious relationships.&nbsp;<\/li>\n\n\n\n<li>Health\/wellness are rising in popularity as gift givers seek ways to support the wellbeing of others.&nbsp;<\/li>\n\n\n\n<li>Personalization\/customization, interactive experiences, and an \u201cexpensive yet sophisticated\u201d look can make products more appealing.&nbsp;<\/li>\n\n\n\n<li>Festive occasions, notably the Chinese New Year, let brands showcase their cultural understanding through gifts.&nbsp;<\/li>\n\n\n\n<li>Gift givers rely on social media as a source of gifting inspiration.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (\u6dd8\u5b9d) and Liwushuo (\u793c\u7269\u8bf4) and social media platforms such as Xiaohongshu [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":59122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292,65,957,11],"tags":[1066,1310,16815],"daxue_industry":[],"class_list":["post-59106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","category-china-reports","category-market-report-china","category-market-research-china","tag-china-market-report","tag-china-retail","tag-gifting-in-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A brand&#039;s guide to Chinese gifting habits<\/title>\n<meta name=\"description\" content=\"Gifting in China goes beyond just products and special occasions. It includes meaningful experiences than can strengthen...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A brand&#039;s guide to Chinese gifting habits\" \/>\n<meta property=\"og:description\" content=\"Gifting in China goes beyond just products and special occasions. It includes meaningful experiences than can strengthen...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - Market Research and Consulting China\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T02:14:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T01:35:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/Chinese_gifting_habits_sample_page_01.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daxue_Writing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daxue_Writing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"Report\"],\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\"},\"author\":{\"name\":\"Daxue_Writing\",\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/person\/5b3f1cb2603ed6110e21e9dda35b61a9\"},\"headline\":\"A brand&#8217;s guide to Chinese gifting habits\",\"datePublished\":\"2023-08-29T02:14:14+00:00\",\"dateModified\":\"2023-12-05T01:35:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\/\/daxueconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/Chinese_gifting_habits_sample_page_01.jpeg\",\"keywords\":[\"china market report\",\"china retail\",\"gifting in China\"],\"articleSection\":[\"China Market Report\",\"China reports\",\"Market report China\",\"Market research China\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\",\"url\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\",\"name\":\"A brand's guide to Chinese gifting habits\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/Chinese_gifting_habits_sample_page_01.jpeg\",\"datePublished\":\"2023-08-29T02:14:14+00:00\",\"dateModified\":\"2023-12-05T01:35:26+00:00\",\"description\":\"Gifting in China goes beyond just products and special occasions. 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