{"id":58260,"date":"2023-05-25T09:59:07","date_gmt":"2023-05-25T01:59:07","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=58260"},"modified":"2023-06-21T18:00:30","modified_gmt":"2023-06-21T10:00:30","slug":"how-young-chinese-consumers-are-finding-themselves","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/","title":{"rendered":"How young Chinese consumers are finding themselves"},"content":{"rendered":"\n<p>We analyzed the overarching trends of young Chinese consumer&#8217;s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in <a href=\"https:\/\/daxueconsulting.com\/our-services\/customer-understanding-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer habits<\/a>, social listening, <a href=\"https:\/\/daxueconsulting.com\/our-services\/in-depth-interviews-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-depth interviews<\/a>, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90\u540e (those born after 1990) and 00\u540e (those born after 2000).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the report below!<\/h3>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"b1964248-345b-4f4e-88ea-c8c008cac302\"\n  });\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Download our report on how young Chinese Consumers are Finding Themselves to learn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What trends are rising among young Chinese<\/li>\n\n\n\n<li>The state of Guochao and how the Guochao trend is evolving today<\/li>\n\n\n\n<li>How Chinese travel habits are changing<\/li>\n\n\n\n<li>How Chinese are becoming drawn to adventure and what this means for brands<\/li>\n\n\n\n<li>What Chinese teachers have observed in the changes in parenting styles<\/li>\n\n\n\n<li>How Chinese relationships are changing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key stats from our report<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen-Z are more likely to travel for &#8216;enriching life experience&#8217; and &#8216;broadening their horizons&#8217; than the general population<\/li>\n\n\n\n<li>76% of Chinese gen-z say they are willing to become a digital nomad (5.3% already are!)<\/li>\n\n\n\n<li>In our In-depth interviews with teachers, we found the top positive characteristics of Gen A&#8217;s parents compared to previous generations are: Empathy, Open mindedness, and Aware of holistic wellbeing<\/li>\n\n\n\n<li>46% of Chinese single women report that they are single because they enjoy it (compared to 25% of single men)<\/li>\n\n\n\n<li>Millennials are more willing than Gen-Z to try dating apps. 37% of post-00s are willing, compared to 58% of post-90s<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed the overarching trends of young Chinese consumer&#8217;s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90\u540e (those born after [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":58261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292,65,957,11],"tags":[1066,3233,8221,16657,13579,3825,5418],"daxue_industry":[],"class_list":["post-58260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","category-china-reports","category-market-report-china","category-market-research-china","tag-china-market-report","tag-chinese-millennials","tag-gen-z-in-china","tag-gen-z","tag-relationships-in-china","tag-travel-industry-china","tag-young-chinese-consumers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How young Chinese consumers are finding themselves<\/title>\n<meta name=\"description\" content=\"We uncovered the forces behind young Chinese consumer trends. What motivates Gen Alpha, Gen Z and Millennials in China?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How young Chinese consumers are finding themselves\" \/>\n<meta property=\"og:description\" content=\"We uncovered the forces behind young Chinese consumer trends. What motivates Gen Alpha, Gen Z and Millennials in China?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - Market Research and Consulting China\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T01:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-21T10:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/How-Young-Chinese-are-Finding-themselves-800x448.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Allison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\"},\"author\":{\"name\":\"Allison\",\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/person\/556df6404160acc87e36b39b0b6b098d\"},\"headline\":\"How young Chinese consumers are finding themselves\",\"datePublished\":\"2023-05-25T01:59:07+00:00\",\"dateModified\":\"2023-06-21T10:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\/\/daxueconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/How-Young-Chinese-are-Finding-themselves.png\",\"keywords\":[\"china market report\",\"Chinese Millennials\",\"Gen Z in China\",\"Gen-Z\",\"relationships in China\",\"Travel industry China\",\"young Chinese consumers\"],\"articleSection\":[\"China Market Report\",\"China reports\",\"Market report China\",\"Market research China\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\",\"url\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/\",\"name\":\"How young Chinese consumers are finding themselves\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/how-young-chinese-consumers-are-finding-themselves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/How-Young-Chinese-are-Finding-themselves.png\",\"datePublished\":\"2023-05-25T01:59:07+00:00\",\"dateModified\":\"2023-06-21T10:00:30+00:00\",\"description\":\"We uncovered the forces behind young Chinese consumer trends. 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