{"id":57931,"date":"2023-04-04T00:30:20","date_gmt":"2023-04-03T16:30:20","guid":{"rendered":"https:\/\/daxueconsulting.com\/?post_type=our-services&#038;p=57931"},"modified":"2023-09-06T11:04:05","modified_gmt":"2023-09-06T03:04:05","slug":"brand-platform-china","status":"publish","type":"our-services","link":"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/","title":{"rendered":"Brand Platform"},"content":{"rendered":"\n<p>A brand platform is a document that outlines the key elements of a brand\u2019s identity and values. It serves as a guide for creating a consistent and cohesive brand image. The goal of a brand platform is to help stakeholders understand and communicate the brand\u2019s unique value proposition, personality, and target audience. The goal is to create a consistent brand identity that resonates with Chinese consumers and drives long-term business growth.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">When to opt for a brand platform advice<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>A business should consider opting for brand platform advice when they want to build a strong and consistent brand identity that matches their business strategy and goals. This can help them stand out from their competitors, boost their brand awareness and loyalty, and increase their customer satisfaction and retention. A brand platform consulting service can assist with defining and communicating the company\u2019s brand vision, mission, values, personality, and positioning in the market. It can also help measure and improve brand performance and customer feedback.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A brand platform is a document that outlines the key elements of a brand\u2019s identity and values. It serves as a guide for creating a consistent and cohesive brand image. The goal of a brand platform is to help stakeholders understand and communicate the brand\u2019s unique value proposition, personality, and target audience. The goal is [&hellip;]<\/p>\n","protected":false},"featured_media":57932,"parent":56647,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":""},"categories":[],"tags":[],"daxue_industry":[],"daxue_service":[],"class_list":["post-57931","our-services","type-our-services","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand platform in china<\/title>\n<meta name=\"description\" content=\"Brand platform in China is a strategic approach for companies seeking to establish a strong brand foundation that aligns with the uni...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand platform in china\" \/>\n<meta property=\"og:description\" content=\"Brand platform in China is a strategic approach for companies seeking to establish a strong brand foundation that aligns with the uni...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - Market Research and Consulting China\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T03:04:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/04\/patrik-michalicka-r3iAqHb7JWs-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/\",\"url\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/\",\"name\":\"Brand platform in china\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/04\/patrik-michalicka-r3iAqHb7JWs-unsplash-1.jpg\",\"datePublished\":\"2023-04-03T16:30:20+00:00\",\"dateModified\":\"2023-09-06T03:04:05+00:00\",\"description\":\"Brand platform in China is a strategic approach for companies seeking to establish a strong brand foundation that aligns with the uni...\",\"breadcrumb\":{\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/#primaryimage\",\"url\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/04\/patrik-michalicka-r3iAqHb7JWs-unsplash-1.jpg\",\"contentUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/04\/patrik-michalicka-r3iAqHb7JWs-unsplash-1.jpg\",\"width\":2000,\"height\":990},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/brand-platform-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Brand Book\",\"item\":\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/daxueconsulting.com\/#website\",\"url\":\"https:\/\/daxueconsulting.com\/\",\"name\":\"Daxue Consulting - 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