{"id":57436,"date":"2023-02-28T12:14:42","date_gmt":"2023-02-28T04:14:42","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=57436"},"modified":"2023-06-05T18:06:18","modified_gmt":"2023-06-05T10:06:18","slug":"10-mistakes-chinese-brands-make-when-going-overseas","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/10-mistakes-chinese-brands-make-when-going-overseas\/","title":{"rendered":"10 mistakes Chinese brands make when going overseas"},"content":{"rendered":"\n<p>As the country&#8217;s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when <a href=\"https:\/\/daxueconsulting.com\/successful-china-market-entry-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">foreign brands enter China<\/a>, many Chinese brands make mistakes in localizing to foreign markets. In this report on <em>10 Mistakes Chinese Brands Make when Going Overseas, <\/em>we highlight some common errors with case studies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the English version of our 10 Mistakes Chinese Brands Make when Going Abroad report<\/h3>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"12acc13f-0880-45b0-b6f0-d1934d6b5519\"\n  });\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0b\u8f7d<em>\u4e2d\u6587\u7248<\/em>\u7684\u201c\u4e2d\u56fd\u54c1\u724c\u51fa\u6d77\u768410\u4e2a\u5e38\u89c1\u8bef\u533a\u201d\u62a5\u544a<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"4ae3da3f-e887-4ac9-b6df-d8a0b4895299\"\n  });\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Why is now a good time for Chinese brands to expand overseas?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.<\/li>\n\n\n\n<li>Chinese brands can increase revenue sources.<\/li>\n\n\n\n<li>Chinese brands can \u201cput their eggs in more baskets\u201d by investing in more than just one country\u2019s market.<\/li>\n\n\n\n<li>Chinese brands can leverage the country\u2019s advantages, such as manufacturing and supply chain.<\/li>\n\n\n\n<li>Enjoy government support for overseas business under the\u00a0dual circulation development policy.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Some of common Chinese brand&#8217;s overseas expansion mistakes mentioned in our report<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not using the correct or sufficient distribution channels<\/li>\n\n\n\n<li>Not valuing consumers&#8217; personal data privacy<\/li>\n\n\n\n<li>Poor or slow customer service<\/li>\n\n\n\n<li>Plagiarism and copy catting, leading to lack of originality in design<\/li>\n\n\n\n<li>Not understanding local culture and values, which results into falling into traps like stereotyping and cultural appropriation.<\/li>\n\n\n\n<li>Lack of localization in terms of branding, product offering and international property collaborations<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Scan the WeChat QR code below to get in touch with our overseas expansion consulting team<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/Chuhai-daxue-consulting-WeChat-QR.png\" alt=\"\" class=\"wp-image-58328\" width=\"228\" height=\"225\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/Chuhai-daxue-consulting-WeChat-QR.png 722w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/05\/Chuhai-daxue-consulting-WeChat-QR-300x296.png 300w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Learn more about the brands mentioned in this report<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/daxueconsulting.com\/shein-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shein<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/temu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Temu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/success-of-florasis-abroad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florasis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/miniso-china-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miniso<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/pop-mart-designer-toy-market-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pop Mart<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/kuaishou-short-video-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kuaishou<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As the country&#8217;s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":57568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292,65,14151,957,11],"tags":[1066,16707,16711],"daxue_industry":[],"class_list":["post-57436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","category-china-reports","category-chinese-brands-abroad","category-market-report-china","category-market-research-china","tag-china-market-report","tag-chuhai","tag-overseas-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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