{"id":56647,"date":"2022-11-13T16:27:24","date_gmt":"2022-11-13T08:27:24","guid":{"rendered":"https:\/\/daxueconsulting.com\/?post_type=our-services&p=56647"},"modified":"2023-07-06T17:27:29","modified_gmt":"2023-07-06T09:27:29","slug":"brand-book-china","status":"publish","type":"our-services","link":"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/","title":{"rendered":"Brand Book"},"content":{"rendered":"\n

A brand book, also called brand bible, brand style guide or brand guide, is a comprehensive document that defines and explains every aspect of a brand\u2019s identity and provides all the brand\u2019s details and standards. A brand book is a great help for marketers to develop their brand awareness. Especially in a competitive market like China, brand is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status.<\/p>\n\n\n\n

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Our steps for writing a brand book in China<\/h3>\n<\/div>\n\n\n\n
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Identify<\/h4>\n\n\n\n

Our team will help you identify your brand mission, values and target consumers in China.<\/p>\n\n\n\n

Compose<\/h4>\n\n\n\n

We will help you set visual guidelines: color palette, logo usage, font, tone of voice, and other graphics.<\/p>\n\n\n\n

Involve<\/h4>\n\n\n\n

Our consultants will involve your staff along the whole decision-making process.<\/p>\n\n\n\n

Monitor<\/h4>\n\n\n\n

Our team will make sure your content complies with the guidelines in your brand book.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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When to opt for a brand book in China<\/h3>\n<\/div>\n\n\n\n
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A brand book is valuable in China when businesses aim to establish a strong and consistent brand identity. It provides comprehensive guidelines for brand elements such as logo usage, typography, color palette, and tone of voice. By documenting and defining these key aspects, a brand book ensures brand consistency across various channels and touchpoints. It enhances brand recognition, fosters brand loyalty, and streamlines marketing efforts, ultimately helping businesses establish a cohesive and impactful brand presence in the Chinese market.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A brand book, also called brand bible, brand style guide or brand guide, is a comprehensive document that defines and explains every aspect of a brand\u2019s identity and provides all the brand\u2019s details and standards. A brand book is a great help for marketers to develop their brand awareness. Especially in a competitive market like […]<\/p>\n","protected":false},"featured_media":56649,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[],"tags":[],"daxue_industry":[],"daxue_service":[16611],"class_list":["post-56647","our-services","type-our-services","status-publish","has-post-thumbnail","hentry","daxue_service-brand-book"],"acf":[],"yoast_head":"\nBrand book in China - Daxue Consulting<\/title>\n<meta name=\"description\" content=\"A brand book in China sets out specific guidelines for developing brand identity in all external and internal communications, thereby...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/our-services\/brand-book-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand book in China - 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