{"id":56598,"date":"2022-11-07T16:16:40","date_gmt":"2022-11-07T08:16:40","guid":{"rendered":"https:\/\/daxueconsulting.com\/?post_type=our-services&p=56598"},"modified":"2023-07-06T17:37:07","modified_gmt":"2023-07-06T09:37:07","slug":"consumer-research-china","status":"publish","type":"our-services","link":"https:\/\/daxueconsulting.com\/our-services\/customer-understanding-china\/consumer-research-china\/","title":{"rendered":"Consumer Research"},"content":{"rendered":"\n

Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats<\/em> and hows<\/em>.<\/p>\n\n\n\n

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Our steps for running consumer research in China<\/h3>\n<\/div>\n\n\n\n
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Plan<\/h4>\n\n\n\n

Our consultants will identify the research focus and choose the right methodologies to utilize.<\/p>\n\n\n\n

Collect<\/h4>\n\n\n\n

Daxue Consulting will collect consumer research data through sensory analysis, surveys, sentiment analysis, and ethnographic studies.<\/p>\n\n\n\n

Analyze<\/h4>\n\n\n\n

We will interpret the collected data and gain useful information to answer the main research question.<\/p>\n\n\n\n

Recommend<\/h4>\n\n\n\n

Based on the gathered data, we will provide recommendations that facilitate our clients\u2019 strategic decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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When to opt for consumer research<\/h3>\n<\/div>\n\n\n\n
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Consumer research in China can offer a significant competitive advantage by directly collecting firsthand information on customer behavior and purchasing criteria. By conducting in-depth consumer research in real-world settings, such as stores, businesses can gain reliable and relevant insights that may not be readily available to competitors. This service enables businesses to observe and understand customers’ decision-making processes, allowing for the customization of strategies and a deeper understanding of the Chinese market.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows. Our steps for running consumer research in China Plan Our consultants will identify the research focus and choose […]<\/p>\n","protected":false},"featured_media":56604,"parent":56924,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[],"tags":[],"daxue_industry":[],"daxue_service":[16604],"class_list":["post-56598","our-services","type-our-services","status-publish","has-post-thumbnail","hentry","daxue_service-consumer-research"],"acf":[],"yoast_head":"\nConsumer Research in China - Daxue Consulting<\/title>\n<meta name=\"description\" content=\"We strive to find the most imperceptible market & brand signals as well as to provide relevant insights to help managers make educated d...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/our-services\/customer-understanding-china\/consumer-research-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Research in China - 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