{"id":53571,"date":"2021-12-06T16:54:15","date_gmt":"2021-12-06T08:54:15","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=53571"},"modified":"2022-10-13T18:36:15","modified_gmt":"2022-10-13T10:36:15","slug":"china-youth-sports-market-report","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/china-youth-sports-market-report\/","title":{"rendered":"Turning “tiger moms” into soccer moms: How to tap into China\u2019s youth sports market"},"content":{"rendered":"\n

Up until late August 2021, most Chinese students\u2019 after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents\u2019 well intentions to set their children up for success. However, with the signing of the Double Reduction policy in August, which banned after-school tutoring<\/a> for the sake of reducing academic pressure on children, a whole new economy of after-school activities in China broke wide open. In 2019, China’s after-school tutoring market was 800 billion CNY<\/a> in size. <\/p>\n\n\n\n

Now, with many parents still hoping to re-allocate their tutoring budget to new activities that will contribute to their children\u2019s development, it is an opportunity for companies in sports and the arts to set sail in this blue ocean. This is why we looked into the youth sports market in China, surveying 1,000 Chinese parents on their children\u2019s sports habits and their own beliefs on the importance of sports in their children\u2019s lives.<\/p>\n\n\n\n

Download our full report on China’s youth sports market below<\/h2>\n\n\n\n\n\n