{"id":52157,"date":"2021-07-06T09:26:00","date_gmt":"2021-07-06T01:26:00","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=52157"},"modified":"2023-02-21T21:49:13","modified_gmt":"2023-02-21T13:49:13","slug":"rising-chinese-fashion-brands","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/rising-chinese-fashion-brands\/","title":{"rendered":"Rising Chinese fashion brands&#8217; secrets to success report"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.cbndata.com\/report\/2381\/detail?isReading=report&amp;page=4\">Gen-Z<\/a> is the main consumer group in the China\u2019s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/Fashion-market-in-China-report-by-daxue-consulting-double-v-consulting1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/daxue-consulting_Chinese-fashion-brands-report_1-800x450.png\" alt=\"Chinese fashion brands market strategy report\" class=\"wp-image-52190\" width=\"400\" height=\"225\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/Fashion-market-in-China-report-by-daxue-consulting-double-v-consulting1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our Chinese fashion brands report<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"chinese-fashion-brands-base-their-strategy-on-the-aisas-model\">Chinese fashion brands base their strategy on the <a href=\"https:\/\/www.ebrun.com\/20200113\/369597.shtml\">AISAS<\/a> model.<\/h4>\n\n\n\n<p><strong>Attention &#8211; <\/strong>attract new or potential consumers through posts or ads on social media.<\/p>\n\n\n\n<p><strong>Interest &#8211; <\/strong>social media posts of products or shopping experiences by consumers and <a href=\"https:\/\/daxueconsulting.com\/kol-marketing-china-2\/\">KOLs<\/a><\/p>\n\n\n\n<p><strong>Search &#8211; <\/strong>detailed information and aftersales feedback on e-commerce platforms<\/p>\n\n\n\n<p><strong>Action &#8211; <\/strong>a deal online or offline<\/p>\n\n\n\n<p><strong>Share &#8211; <\/strong>post or share purchased products and shopping experience on social media<\/p>\n\n\n\n<p>This report on China\u2019s fashion market was created in partnership with <a href=\"https:\/\/www.doublevconsulting.com\/\">Double V. Consulting<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-our-chinese-fashion-brands-report-we-analyze-the-market-strategies-of\">In our Chinese fashion brands report we analyze the market strategies of:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/daxueconsulting.com\/neiwai-global-market-strategy\/\">NEIWAI<\/a><\/li>\n\n\n\n<li>Maia Active<\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/li-ning-case-study\/\">Li-Ning<\/a><\/li>\n\n\n\n<li>YIN<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-strategies-employed-by-these-chinese-fashion-brands-include\">Marketing strategies employed by these Chinese fashion brands include<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comfort as the core of the product design<\/li>\n\n\n\n<li>Feminist brand image<\/li>\n\n\n\n<li>Extend product lines to lengthen brand\u2019s life circle<\/li>\n\n\n\n<li>Clothes designed for Asian women\u2019s bodies<\/li>\n\n\n\n<li>Actively managed consumer relationships with events and surveys<\/li>\n\n\n\n<li>Transformation into a designer brand through <a href=\"https:\/\/daxueconsulting.com\/branding-china-2\/\">co-branding<\/a><\/li>\n\n\n\n<li>Digital transformation: from brick-and-mortar to <a href=\"https:\/\/daxueconsulting.com\/china-omni-channel-marketing\/\">omni-channel<\/a><\/li>\n\n\n\n<li>Renew brand image by incorporating more Chinese designs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends-in-china-s-fashion-market\">Trends in China\u2019s fashion market<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Becoming gender non-binary &#8211;<\/strong> fashion has increasingly moved toward genderless designs and silhouettes, especially when it comes to streetwear.<\/li>\n\n\n\n<li><strong>The rise of <\/strong><a href=\"https:\/\/daxueconsulting.com\/guochao-cultural-confidence-in-china\/\"><strong>Guochao<\/strong><\/a><strong> &#8211; <\/strong>Chinese designers are adding traditional Chinese elements into their designs. At the same time, consumers are increasingly embracing Chinese cultural designs and adopt \u201cMade in China\u201d as a symbol of pride and cultural resonance.<\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/streetwear-in-china\/\"><strong>Streetwear<\/strong><\/a> &#8211; combined with the power of social media, the influences of hip-hop art and stars in Asia has given inspiration to streetwear brands.<\/li>\n\n\n\n<li><strong>\u201c<\/strong><a href=\"https:\/\/daxueconsulting.com\/green-products-china\/\"><strong>Green\u201d fashion<\/strong><\/a><strong> &#8211; <\/strong>the importance of sustainability leads more and more fashion crops and designers to focus on ethical sourcing and sustainable practices to meet the changing ethics of consumers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"important-stats-for-china-s-fashion-market\">Important stats for China\u2019s fashion market<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oversized clothing sales of Chinese fashion brands have increased <a href=\"https:\/\/zhuanlan.zhihu.com\/p\/102504313\"><strong>1.5-fold <\/strong>year-over-year<\/a>, with women contributing more than <strong>65%<\/strong> of the sales.<\/li>\n\n\n\n<li>Gen Z\u2019s average purchase frequency for fast fashion was <strong>12.5 times<\/strong> a year.<\/li>\n\n\n\n<li>According to a CBNData survey, <strong>34% of female respondents<\/strong> say style is the most important factor when purchasing clothes.<\/li>\n\n\n\n<li>Men contributed <strong>88% <\/strong>of the sales of floral printing T-shirts.<\/li>\n\n\n\n<li>Consumption of &#8220;unisex&#8221; clothing has increased by <a href=\"https:\/\/www.cbndata.com\/information\/4782\"><strong>4.3 times<\/strong><\/a>in June 2021 compared to June 2020.<\/li>\n\n\n\n<li>Growth rate of product views <strong>on Xiaohongshu &#8211; <\/strong>Affordable Guochao products saw 70% growth rate; Mid- and high-end Guochao products &#8211; <strong>50%<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><strong>For in-depth&nbsp;<\/strong><a href=\"https:\/\/daxueconsulting.com\/market-research-china\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> market research<\/strong><\/a><strong>&nbsp;in the fashion industry, don\u2019t hesitate to reach our project team at dx@daxueconsulting.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen-Z is the main consumer group in the China\u2019s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":52190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292,65,433,11,23],"tags":[3045,1106,1431,16315,14251,16316],"daxue_industry":[16584,16585],"class_list":["post-52157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","category-china-reports","category-fashion-in-china","category-market-research-china","category-marketing-china","tag-china-report","tag-fashion-in-china-2","tag-li-ning","tag-maia-active","tag-neiwai","tag-yin-jewelry","daxue_industry-e-commerce","daxue_industry-fashion-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rising Chinese fashion brands&#039; secrets to success report<\/title>\n<meta name=\"description\" content=\"Analysis of 4 Chinese fashion brands&#039; market strategies: Maia Active, Neiwai, Li-Ning, Yin. 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