{"id":51665,"date":"2022-02-09T18:29:23","date_gmt":"2022-02-09T10:29:23","guid":{"rendered":"https:\/\/daxueconsulting.com\/?page_id=51665"},"modified":"2023-03-06T19:25:03","modified_gmt":"2023-03-06T11:25:03","slug":"china-beauty-industry","status":"publish","type":"page","link":"https:\/\/daxueconsulting.com\/china-beauty-industry\/","title":{"rendered":"Beauty &#038; Skincare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"51665\" class=\"elementor elementor-51665\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce68cea elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ce68cea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f77911d\" data-id=\"f77911d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97e2398 elementor-widget elementor-widget-heading\" data-id=\"97e2398\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beauty &#038; Skincare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c1c6e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c1c6e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-0b32e02\" data-id=\"0b32e02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8c211 elementor-widget elementor-widget-image\" data-id=\"7a8c211\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"376\" height=\"134\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/temple-spa-logo.png\" class=\"attachment-medium_large size-medium_large wp-image-51677\" alt=\"\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/temple-spa-logo.png 376w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/temple-spa-logo-300x107.png 300w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-ac3dca1\" data-id=\"ac3dca1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57ed8b elementor-widget elementor-widget-image\" data-id=\"e57ed8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"142\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon-768x142.png\" class=\"attachment-medium_large size-medium_large wp-image-51683 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon-768x142.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon-300x55.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon-800x148.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon-1536x284.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/revlon.png 1598w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/142;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-237cdb6\" data-id=\"237cdb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b12053b elementor-widget elementor-widget-image\" data-id=\"b12053b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"2500\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/elizabeth-arden-logo-vector.svg\" class=\"attachment-full size-full wp-image-51673\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-99c793b\" data-id=\"99c793b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df86c2a elementor-widget elementor-widget-image\" data-id=\"df86c2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"83\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/kim-robinson-logo.png\" class=\"attachment-medium_large size-medium_large wp-image-51674 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/kim-robinson-logo.png 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/kim-robinson-logo-300x42.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/83;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-733ffdd\" data-id=\"733ffdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f8a78 elementor-widget elementor-widget-image\" data-id=\"a0f8a78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"522\" height=\"232\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/zwilling-logo-1.png\" class=\"attachment-large size-large wp-image-51684 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/zwilling-logo-1.png 522w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/zwilling-logo-1-300x133.png 300w\" data-sizes=\"(max-width: 522px) 100vw, 522px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 522px; --smush-placeholder-aspect-ratio: 522\/232;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-2d478da\" data-id=\"2d478da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6512828 elementor-widget elementor-widget-image\" data-id=\"6512828\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"139\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/1280px-LOreal_logo.svg-768x139.png\" class=\"attachment-medium_large size-medium_large wp-image-51672 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/1280px-LOreal_logo.svg-768x139.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/1280px-LOreal_logo.svg-300x54.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/1280px-LOreal_logo.svg-800x145.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/1280px-LOreal_logo.svg.png 1280w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/139;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-4c5f07f\" data-id=\"4c5f07f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a6c6a elementor-widget elementor-widget-image\" data-id=\"a9a6c6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"215\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/loccitane-en-provence-vector-logo-1-768x215.png\" class=\"attachment-medium_large size-medium_large wp-image-51681 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/loccitane-en-provence-vector-logo-1-768x215.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/loccitane-en-provence-vector-logo-1-300x84.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/loccitane-en-provence-vector-logo-1-800x224.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/06\/loccitane-en-provence-vector-logo-1.png 935w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/215;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-432593b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"432593b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0084de1\" data-id=\"0084de1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6155e5 elementor-widget elementor-widget-text-editor\" data-id=\"c6155e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The beauty market in China includes many sectors, including cosmetics, skincare, hair care, beauty devices, and more. All of these segments are going through dynamic changes such as the increased preference for domestic brands, and more attention paid to the quality and ingredients of products. Millennials are the driving force of the beauty market, with <a href=\"http:\/\/www.fangxiang.net.cn\/content.asp?id=3164\">21 to 30<\/a> year olds contributing 31% of the beauty market sales in China. KOLs and social media play a large role in influencing consumption, with 63% of Chinese millennials say they trust bloggers and user reviews when buying beauty products.<\/p><p>We have robust experience in beauty market research and consulting for global beauty brands, which include the cosmetics, hair care, and skincare departments. Our beauty industry projects have included product-testing through sensory analysis and focus groups, distributor analysis to find the best way to reach consumers, and social media listening.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb032d elementor-widget elementor-widget-heading\" data-id=\"ddb032d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download our China beauty industry white paper<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df0d799 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df0d799\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aee2fac\" data-id=\"aee2fac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e994e96 elementor-widget elementor-widget-image\" data-id=\"e994e96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"569\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/03\/beauty-white-paper-800x569.png\" class=\"attachment-large size-large wp-image-57636 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/03\/beauty-white-paper-800x569.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/03\/beauty-white-paper-300x213.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/03\/beauty-white-paper-768x546.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/03\/beauty-white-paper.png 947w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/569;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c597c83\" data-id=\"c597c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e77ee7d elementor-widget elementor-widget-html\" data-id=\"e77ee7d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21091266\",\r\n    formId: \"3b04f1b5-9089-4469-85d1-de513e70899e\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7f6a9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7f6a9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10b49fb\" data-id=\"10b49fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286210b elementor-widget elementor-widget-toggle\" data-id=\"286210b\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4231\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4231\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">China beauty consumers<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4231\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4231\"><p>At the moment, Chinese consumers pay more attention to the <a href=\"https:\/\/xw.qq.com\/cmsid\/20200320A0MJ3N00\">ingredients<\/a>&nbsp;than brand image of beauty products. For example, sales of skincare products containing whitening ingredient niacinamide are growing rapidly. Skincare products with &#8220;fullerene&#8221; ingredients have become the second most popular. Similarly, products with ceramides, astaxanthin, and salicylic acid grew quickly in recent years.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4232\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4232\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">China's cosmetics market<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4232\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4232\"><p>Cosmetics occupy a significant position in the beauty market in China.&nbsp;From 2012 to 2019, <a href=\"https:\/\/daxueconsulting.com\/cosmetics-market-china-exploding\/\">China&#8217;s cosmetic market<\/a> grew from 248 billion yuan to 425 billion yuan, with a compound annual growth rate of 7.9%. However, in 2020 the market size dropped to 396 billion yuan due to the COVID-19 outbreak.<\/p>\n<p>At present, the&nbsp;Chinese cosmetics market has shown three <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1665207084348008813&amp;wfr=spider&amp;for=pc\">major trends<\/a>: natural ingredients, environmentally friendly products, and functional skincare.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4233\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4233\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Luxury beauty in China<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4233\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4233\"><p>White-collar women in first- and second-tier cities are the main consumers of luxury beauty products. Basic makeup can no longer meet their daily needs. This segment is dominated by foreign brands: L&#8217;Or\u00e9al with 17.3%, Est\u00e9e Lauder with 13.1% and LVMH Mo\u00ebt Hennessy Louis Vuitton with 8.7%.<\/p><p>Although the luxury goods market was hit during the peak of COVID-19 in China, however, the recovery is now accelerating thanks to the increased in digitisation and usage of online commerce platforms. In June 2020, <a href=\"https:\/\/daxueconsulting.com\/adjust-cosmetic-products-luxury-segment-china\/\">luxury beauty brands in China<\/a>\u00a0saw an increase in online sales by an average of <a href=\"https:\/\/medium.com\/beautytech-jp\/the-post-90s-generation-drives-the-growing-luxury-cosmetics-market-in-china-e58f4e1070c#:~:text=According%20to%20Dongguan%20Securities%2C%20the,yuan%20(US%2422.7%20billion).\">244%<\/a> compared to January 2020. About 60% of online luxury beauty buyers in China are millennials.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4234\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4234\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Covid19 impact on the market<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4234\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4234\"><p><a href=\"https:\/\/daxueconsulting.com\/covid-19-impact-on-chinas-beauty-sector\/\">COVID-19 had an impact on the beauty sector<\/a>: Mask wearing brought more attention to skin sensitivity problems, while extended indoor time without make-up gave consumers the time to experiment with their skincare routines. <a href=\"https:\/\/daxueconsulting.com\/china-paradigm-representing-niche-beauty-brands-china\/\">Jean-Philippe Benoist<\/a>, the founder and CEO at GED said during the pandemic: \u201cLip balms are doing fantastically these days\u201d.<\/p><p>Mintel data shows that around 60% of <a href=\"https:\/\/daxueconsulting.com\/anti-aging-market-in-china\/\">Chinese consumers purchase high-end skin care products with the anti-aging effects<\/a>, namely &#8220;firming skin&#8221; (63%) and &#8220;anti-oxidation&#8221; (60%). <a href=\"http:\/\/www.dzwww.com\/2020\/arf\/hydt\/202008\/t20200813_6411283.htm\">54% of respondents<\/a> use high-end skin care products to moisturize their skin, which is the fourth most effective effect consumers seek.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4235\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-4235\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Hair care market in China<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4235\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-4235\"><p>In general, with the improvement of income and living standards, the consumption concept and daily cleaning habits of Chinese people gradually move closer to consumers in developed countries in Europe and America. Current trend shows that <a href=\"https:\/\/daxueconsulting.com\/shampoo-market-in-china\/\">Chinese consumers use not two-in-one shampoos<\/a>, but more functional products such as conditioners, <a href=\"https:\/\/www.sohu.com\/a\/342848861_120060649\">hair masks<\/a>, hair dyes. They choose silicone oil-free products, and hair loss consumers choose hair growth shampoos.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4236\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-4236\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Beauty service industry in China<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4236\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-4236\"><p>China\u2019s beauty service industry (excluding the beauty products) in 2020 reached about <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1684326477410623508&amp;wfr=spider&amp;for=pc\">637.3 billion yuan<\/a>, and the forecast predicts it to reach 837.5 billion yuan in 2025.<\/p><p>Beauty services includes spa massage, skin care services, weight loss services, nail salons, tattoos, intimate care, tanning, facial correction, etc. It also covers <a href=\"https:\/\/daxueconsulting.com\/plastic-surgery-market-in-china\/\">medical beauty services in China<\/a> aimed at improving the appearance of people with using various procedures. According to Frost &amp; Sullivan, in terms of revenue, China became the second largest beauty services, accounting for approximately <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1676331990931226053&amp;wfr=spider&amp;for=pc\">13.5%<\/a> of the global beauty services market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef5dea elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9ef5dea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/daxueconsulting.com\/contact-us-now\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to our beauty market experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394ad0d elementor-widget elementor-widget-heading\" data-id=\"394ad0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights on China's beauty industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42495f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e42495f\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3016 post type-post status-publish format-standard has-post-thumbnail hentry category-business-culture-in-china category-china-economy category-china-reports category-cosmetics-and-personal-care-market-in-china category-cosmetique-market-in-china category-fashion-in-china tag-beauty tag-chinese-youth tag-plastic-surgery\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/plastic-surgery-market-in-china\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-800x533.jpg\" class=\"attachment-large size-large wp-image-46699 lazyload\" alt=\"Cosmetics surgery market in China\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-800x533.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-300x200.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-768x512.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-600x400.jpg 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-1536x1024.jpg 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-2048x1365.jpg 2048w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-1320x880.jpg 1320w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/09\/daxue-consulting-plastic-surgery-surgeon-concentrates-on-work-272x182.jpg 272w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/plastic-surgery-market-in-china\/\" >\n\t\t\t\tFrom beauty ideals to black market: The changing face of plastic surgery in China\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-45355 post type-post status-publish format-standard has-post-thumbnail hentry category-brands-in-china category-cosmetique-market-in-china category-export-import-business-in-china category-foreign-countries-influence-in-china category-market-research-china tag-beauty tag-cosmetics tag-foreign-influence tag-jbeauty tag-kbeauty tag-market-analysis\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/j-beauty-and-k-beauty\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"400\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/daxue-consulting_Kbeauty-vs-Jbeauty-800x400.jpg\" class=\"attachment-large size-large wp-image-45467 lazyload\" alt=\"Jbeauty and Kbeauty in China\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/daxue-consulting_Kbeauty-vs-Jbeauty-800x400.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/daxue-consulting_Kbeauty-vs-Jbeauty-300x150.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/daxue-consulting_Kbeauty-vs-Jbeauty-768x384.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/daxue-consulting_Kbeauty-vs-Jbeauty.jpg 979w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/400;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/j-beauty-and-k-beauty\/\" >\n\t\t\t\tJ-beauty and K-beauty in China: Key players in Chinese cosmetics market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4198 post type-post status-publish format-standard has-post-thumbnail hentry category-business-culture-in-china category-cosmetique-market-in-china category-marketing-in-china category-xiaomi tag-beauty tag-dior tag-personal-care tag-sephora\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/daxueconsulting.com\/beauty-and-personal-care-in-south-china\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"500\" height=\"334\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/12\/daxueconsulting-beauty-and-personal-care-in-south-China2.jpg\" class=\"attachment-large size-large wp-image-4199 lazyload\" alt=\"\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/12\/daxueconsulting-beauty-and-personal-care-in-south-China2.jpg 500w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2012\/12\/daxueconsulting-beauty-and-personal-care-in-south-China2-300x200.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/334;\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/daxueconsulting.com\/beauty-and-personal-care-in-south-china\/\" >\n\t\t\t\tBeauty and Personal Care in South China\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The beauty market in China includes many sectors, including cosmetics, skincare, hair care, beauty devices, and more. All of these segments are going through dynamic<\/p>\n","protected":false},"author":41,"featured_media":51666,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"daxue_industry":[],"class_list":["post-51665","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty &amp; Skincare in China<\/title>\n<meta name=\"description\" content=\"We have robust experience in beauty market research and consulting for global beauty brands, including cosmetics, hair care, and skincare\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/china-beauty-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty &amp; Skincare in China\" \/>\n<meta property=\"og:description\" content=\"We have robust experience in beauty market research and consulting for global beauty brands, including cosmetics, hair care, and skincare\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/china-beauty-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - 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