{"id":51639,"date":"2021-05-08T19:00:00","date_gmt":"2021-05-08T11:00:00","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=51639"},"modified":"2022-10-14T14:14:37","modified_gmt":"2022-10-14T06:14:37","slug":"chinese-food-and-beverage-brands-report","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/chinese-food-and-beverage-brands-report\/","title":{"rendered":"Chinese F&#038;B brands&#8217; secrets to success report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Download our Chinese F&amp;B brands&#8217; secrets to success<\/h2>\n\n\n\n<p>The food and beverage sector in China is continuing to develop and upgrade. <strong>China&#8217;s food market size was 114.3 billion RMB in 2019<\/strong>, while the <strong>beverage market size was<\/strong> <strong>57.9 billion RMB<\/strong>. China\u2019s increased health awareness drives sales for categories like milk and nuts, while snack, soft drink and instant meal brands aim to improve their ingredients and decrease sugar and calories, and use higher quality ingredients.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>This China food and beverage market report was created in partnership with&nbsp;<a href=\"https:\/\/www.doublevconsulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double V. Consulting<\/a>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/FB-market-in-China-report-by-daxue-consulting-double-v-consulting.pdf\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting_Chinese-FB-brands-1-800x446.png\" alt=\"\" class=\"wp-image-51176\" width=\"400\" height=\"223\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting_Chinese-FB-brands-1-800x446.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting_Chinese-FB-brands-1-300x167.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting_Chinese-FB-brands-1-768x428.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting_Chinese-FB-brands-1.png 1161w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption>The secrets to success for emerging Chinese F&amp;B brands<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/FB-market-in-China-report-by-daxue-consulting-double-v-consulting.pdf\">Download the full report<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">In our Chinese F&amp;B brands report we analyze the market strategies of:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/daxueconsulting.com\/genki-forest-china-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genki Forest<\/a><\/li><li><a href=\"https:\/\/daxueconsulting.com\/the-secret-recipe-of-heyteas-buzz-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hey Tea<\/a><\/li><li>Coffee Pls<\/li><li>Ramen Talk<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing strategies employed by these Chinese F&amp;B brands include<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/daxueconsulting.com\/private-traffic-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private traffic<\/a>, which is funneling consumer traffic to platforms where brands have more control over the messages and data, such as WeChat groups.<\/li><li><a href=\"https:\/\/daxueconsulting.com\/live-streaming-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live-streaming<\/a>, including collaborations with KOLs such as Li Jiaqi.<\/li><li><a href=\"https:\/\/daxueconsulting.com\/koc-marketing-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">KOL and KOC marketing<\/a>, through live-streaming and social media posts<\/li><li><a href=\"https:\/\/daxueconsulting.com\/co-branding-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co-branding&nbsp;<\/a>with IP from a variety of industries, including <a href=\"https:\/\/daxueconsulting.com\/tcm-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">TCM brands<\/a> following the COVID-19 pandemic. <\/li><li>Using the 0-sugar, 0-calorie marketing message to appeal to <a href=\"https:\/\/daxueconsulting.com\/health-perceptions-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">health oriented consumers<\/a><\/li><li>Continuously developing new flavors and<a href=\"https:\/\/daxens.com\/why-sensory-market-research-china\/\" target=\"_blank\" rel=\"noreferrer noopener\"> sensory experiences for consumers<\/a>. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Important stats for China&#8217;s F&amp;B market<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/daxueconsulting.com\/success-bubble-tea-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">New-style tea<\/a> is still incredibly lucrative. The number of new style tea retail stores and market size are both increasing steadily. By the end of 2020, the number new style tea consumers reached 340 million and is still growing. By the end of 2021, the figure is estimated to reach 365 million<\/li><li>According to a survey of <a href=\"https:\/\/daxueconsulting.com\/keep-fitness-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">KEEP consumers<\/a>, 69% consumers have changed diet habits due to COVID-19<\/li><li>The same survey showed 60% consumers prefer less oil than before COVID-19, and 22% consumers begun to reduce sugar intake<\/li><li>Fruit and milk are considered the healthiest foods by Chinese, with over 90% of consumers surveyed saying they believe these food items are healthy. <\/li><\/ul>\n\n\n\n<p><strong><span style=\"color:#1e397d\" class=\"tadv-color\">For in-depth <a href=\"https:\/\/daxueconsulting.com\/market-research-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad-hoc China market research<\/a> in the F&amp;B industry, don&#8217;t hesitate to reach our project team at dx@daxueconsulting.com<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">See the full report on rising Chinese F&amp;B brands below<\/h3>\n\n\n\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/5ZDVTMpWYtTlkA\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen=\"\"> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/DaxueConsulting\/fb-market-in-china-report-by-daxue-consultingdouble-v-consulting\" title=\"F&amp;B market in China report by daxue consulting-double v consulting\" target=\"_blank\" rel=\"noopener\">F&amp;B market in China report by daxue consulting-double v consulting<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/DaxueConsulting\" target=\"_blank\" rel=\"noopener\">Daxue Consulting<\/a><\/strong> <\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">Listen to over 100 China entrepreneur stories on China Paradigms, the China business podcast<\/h4>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/china-paradigms\/id1450916630\">Listen to China Paradigm on Apple Podcast<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"344\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-600x344.jpg\" alt=\"China Business Podcast\" class=\"wp-image-47316 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-600x344.jpg 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-300x172.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-800x458.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-768x440.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast.jpg 1283w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/344;\" \/><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Download our Chinese F&amp;B brands&#8217; secrets to success The food and beverage sector in China is continuing to develop and upgrade. China&#8217;s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. China\u2019s increased health awareness drives sales for categories like milk and nuts, while snack, soft [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":51640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14292],"tags":[167],"daxue_industry":[16584,16578,16590],"class_list":["post-51639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-market-report","tag-food-and-beverage-2","daxue_industry-e-commerce","daxue_industry-food-and-beverages","daxue_industry-new-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chinese F&amp;B brands&#039; secrets to success report - Daxue Consulting - Market Research and Consulting China<\/title>\n<meta name=\"description\" content=\"China&#039;s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. 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