{"id":51638,"date":"2021-05-31T18:52:00","date_gmt":"2021-05-31T10:52:00","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=51638"},"modified":"2022-11-24T15:36:12","modified_gmt":"2022-11-24T07:36:12","slug":"guochao-marketing-report","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/guochao-marketing-report\/","title":{"rendered":"China Guochao Marketing Report"},"content":{"rendered":"\n

Download our report on Guochao marketing in China<\/h2>\n\n\n\n

Guochao (literally \u201cnational trend\u201d) refers to the increase in consumer favoritism towards Chinese brands, designs, and culture. Guochao consumers embrace Chinese cultural designs and products made in China. To learn more about China’s Guochao trend, we conducted in-depth interviews with Chinese gen-z from all over the country. See our findings, along with case studies in our Guochao marketing report.<\/p>\n\n\n\n

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Download our China Guochao Marketing Report<\/strong><\/a><\/p>\n\n\n\n

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What to know about Guochao marketing in China<\/h3>\n\n\n\n

The THREE major trends of Guochao<\/strong> are that Chinese consumers increasingly prefer domestic brands, foreign brands are incorporating more Chinese elements, and the revitalization of old Chinese brands.<\/p>\n\n\n\n

What makes a brand ‘Guochao’ according to Chinese gen-z<\/strong> is not that it is just made in China, but that it incorporates Chinese elements like traditional colors, designs, flavors and other aspects that relate to Chinese tradition and history. <\/p>\n\n\n\n

Guochao consumers are primarily Gen Z Females living in middle to lower tier cities. <\/strong>Over half of Guochao cosmetics consumers live in tier-4 and lower cities. <\/p>\n\n\n\n

The Guochao trend mostly applies to affordable and mid-tier products<\/strong>, whereas foreign brands still have a monopoly on the luxury segment. <\/p>\n\n\n\n

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Key statistics from our Guochao marketing report<\/h3>\n\n\n\n