{"id":51635,"date":"2021-03-18T18:36:00","date_gmt":"2021-03-18T10:36:00","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=51635"},"modified":"2022-10-14T14:59:48","modified_gmt":"2022-10-14T06:59:48","slug":"c-beauty-brands-report","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/c-beauty-brands-report\/","title":{"rendered":"C-beauty brands\u2019 secrets to success report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Download our report on C-beauty brands&#8217; market strategies<\/h2>\n\n\n\n<p>The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands.&nbsp;China had become <b>the world\u2019s second largest beauty market<\/b> in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The total retail sales of the beauty sector in China reached 299 billion RMB in 2019.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>This China beauty market report was created in partnership with <a href=\"https:\/\/www.doublevconsulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double V. Consulting<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Beauty-market-in-China-report-by-daxue-consulting-double-v-consulting.pdf\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1-800x446.png\" alt=\"The secrets to success for emerging C-beauty brands\n\" class=\"wp-image-50767\" width=\"400\" height=\"223\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1-800x446.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1-300x167.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1-768x428.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1-1320x736.png 1320w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/daxue-consulting\u2014\u2014double-V-c-beauty-market-in-China-1.png 1401w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Beauty-market-in-China-report-by-daxue-consulting-double-v-consulting.pdf\">The secrets to success for emerging Chinese beauty brands<br><\/a><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Beauty-market-in-China-report-by-daxue-consulting-double-v-consulting.pdf\" class=\"wp-block-file__button\" download>Click to download the full report<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p>The beauty market was hit hard by COVID-19, but <a href=\"https:\/\/www.scmp.com\/business\/article\/3078682\/china-cosmetics-sales-rebound-march-coronavirus-outbreak-proves-be\" target=\"_blank\" rel=\"noreferrer noopener\">quickly recovered<\/a>, annual beauty sales only slightly decreased. Cosmetics\u2019 sales volume in China <b>declined by 29.9% <\/b>in February 2020 compared with the same period in 2019. However it had recovered by April. During the outbreak, people consumed and talked more about skincare products than cosmetics.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As <a href=\"https:\/\/daxueconsulting.com\/domestic-chinese-cosmetics-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">domestic Chinese beauty brands<\/a> are now in the spotlight of <a href=\"https:\/\/daxueconsulting.com\/cosmetics-market-china-exploding\/\" target=\"_blank\" rel=\"noreferrer noopener\">China&#8217;s resilient beauty market<\/a>, this report details the market strategies of four top C-beauty brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">These four top C-beauty brands include<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/daxueconsulting.com\/perfect-diary-case-study-how-this-chinese-makeup-brand-got-to-the-top\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfect Diary<\/a><\/li><li><a href=\"https:\/\/daxueconsulting.com\/florasis-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florasis<\/a><\/li><li><a href=\"https:\/\/daxueconsulting.com\/homefacial-pro-chinamarket-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">HomeFacial Pro<\/a><\/li><li><a href=\"https:\/\/daxueconsulting.com\/winona-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Winona<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing strategies employed by these C-beauty brands include<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/daxueconsulting.com\/private-traffic-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private traffic<\/a>, which is funneling consumer traffic to platforms where brands have more control over the messages and data, such as WeChat groups managed by <a href=\"https:\/\/daxueconsulting.com\/virtual-influencers-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual KOCs<\/a>. <\/li><li><a href=\"https:\/\/daxueconsulting.com\/live-streaming-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live-streaming<\/a>, including collaborations with KOLs but also featuring more authoritative figures such as dermatologists.<\/li><li><a href=\"https:\/\/daxueconsulting.com\/koc-marketing-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">KOL and KOC marketing<\/a>, through live-streaming and social media posts<\/li><li>Targeting &#8220;skintellectuals&#8221; through ingredient-based marketing and scientific messaging. <\/li><li><a href=\"https:\/\/daxueconsulting.com\/co-branding-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co-branding <\/a>with IP from a variety of industries, such as national monuments and <a href=\"https:\/\/www.caixinglobal.com\/2020-07-06\/trending-in-china-lipstick-king-li-jiaqi-settles-in-shanghai-prompting-a-rethink-of-talent-101576178.html\" target=\"_blank\" rel=\"noreferrer noopener\">KOLs pets<\/a>. <\/li><li>Leveraging traditional Chinese elements, colors, and other aspects of <a href=\"https:\/\/daxueconsulting.com\/guochao-cultural-confidence-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guochao marketing<\/a> in product packaging.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Important stats for rising C-beauty brands<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>While C-beauty brands have gained more recent momentum, <a href=\"https:\/\/daxueconsulting.com\/foreign-cosmetic-brands-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">foreign cosmetics brands<\/a>&nbsp;have historically taken a larger market share; in 2018 they took 70% of the cosmetics market.<\/li><li>As of 2020, <a href=\"https:\/\/daxueconsulting.com\/foreign-vs-chinese-cosmetics-brands-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">seven of the ten top beauty brands in China<\/a> are domestic.<\/li><li>54% of beauty sales in China were in the <a href=\"https:\/\/daxueconsulting.com\/business-opportunities-chinese-beauty-market-skincare-market-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">skincare category<\/a> in 2020<\/li><li>The compound annual growth rate of the beauty sector in China from 2015 to 2019 was 10%. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In addition to the Chinese market, many Chinese beauty brands are now going global<\/h3>\n\n\n\n<p>Read about the <a href=\"https:\/\/daxueconsulting.com\/success-of-florasis-abroad\/\" target=\"_blank\" rel=\"noreferrer noopener\">sudden success of Florasis abroad<\/a>, and <a href=\"https:\/\/daxueconsulting.com\/perfect-diary-in-the-western-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfect Diary&#8217;s market strategy in the west<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">See the full report on market strategies of rising C-beauty brands<\/h2>\n\n\n\n<iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/wdwkdQRnPvVSlg\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen=\"\"> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"\/\/www.slideshare.net\/DaxueConsulting\/beauty-market-in-china-report-by-daxue-consultingdouble-v-consulting\" title=\"Beauty market in China report by daxue consulting-double v consulting\" target=\"_blank\" rel=\"noopener\">Beauty market in China report by daxue consulting-double v consulting<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/DaxueConsulting\" target=\"_blank\" rel=\"noopener\">Daxue Consulting<\/a><\/strong> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Learn even more about the C-beauty market from our Daxue Talks interviews with Miro Li<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Daxue Talks 106: Current state of the C-beauty market\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xSzJHdGaPQI?start=42&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Subscribe to Daxue Talks<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/daxue-talks\/id1492896072\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/apple-podcast-logo-3.png\" alt=\"daxue talks apple podcast link\" class=\"wp-image-50852 lazyload\" width=\"75\" height=\"75\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/apple-podcast-logo-3.png 450w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/apple-podcast-logo-3-300x300.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/apple-podcast-logo-3-150x150.png 150w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/apple-podcast-logo-3-45x45.png 45w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/soundcloud.com\/user-177979339\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/soundcloud-logo-2.png\" alt=\"daxue talks soundcloud link\" class=\"wp-image-50853 lazyload\" width=\"75\" height=\"75\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/soundcloud-logo-2.png 512w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/soundcloud-logo-2-300x300.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/soundcloud-logo-2-150x150.png 150w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/soundcloud-logo-2-45x45.png 45w\" data-sizes=\"(max-width: 75px) 100vw, 75px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; 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Stay updated on the Chinese market by following our WeChat, scan the QR code below, or <a href=\"https:\/\/daxueconsulting.com\/newsletter-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to our newsletter<\/a><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code.jpg\" alt=\"\" class=\"wp-image-50768 lazyload\" width=\"323\" height=\"323\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code.jpg 430w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-300x300.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-150x150.jpg 150w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-45x45.jpg 45w\" data-sizes=\"(max-width: 323px) 100vw, 323px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 323px; --smush-placeholder-aspect-ratio: 323\/323;\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Download our report on C-beauty brands&#8217; market strategies The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands.&nbsp;China had become the world\u2019s second largest beauty market in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":51637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[14044,14292],"tags":[1817],"daxue_industry":[16581,16584,16591],"class_list":["post-51635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-sector-in-china","category-china-market-report","tag-beauty-market-china","daxue_industry-beauty","daxue_industry-e-commerce","daxue_industry-pharmaceuticals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C-beauty brands\u2019 secrets to success report - Daxue Consulting - Market Research and Consulting China<\/title>\n<meta name=\"description\" content=\"China had become the world\u2019s second largest beauty market in 2019, reaching 300 billion RMB. 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