{"id":51032,"date":"2021-04-22T18:28:46","date_gmt":"2021-04-22T10:28:46","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=51032"},"modified":"2021-11-18T10:58:10","modified_gmt":"2021-11-18T02:58:10","slug":"clot-nike-air-force-1-k-o-d-collection-re-released","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/clot-nike-air-force-1-k-o-d-collection-re-released\/","title":{"rendered":"CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years"},"content":{"rendered":"\n<p>The collaboration between&nbsp;Clot X Nike has more than ten years of history&nbsp;and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned&nbsp;Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the&nbsp;K.O.D collection (Kiss of Death) (\u6b7b\u4ea1\u4e4b\u543b), which was first released 15 years ago in 2006.<\/p>\n\n\n\n<p>The K.O.D collection was inspired&nbsp;by the concept of &#8220;Qi&#8221; (\u6c14).&nbsp;According to Chinese philosophy,&nbsp;&#8220;Qi&#8221; energy flows through the human body, connecting it with the universe.<\/p>\n\n\n\n<p>This collection includes suede sneakers, accented with snakeskin and ostrich leather. In addition to aesthetics, the creators paid attention to&nbsp;functionality, turning to <a href=\"https:\/\/daxueconsulting.com\/tcm-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chinese traditional medicine (TCM)<\/a>.&nbsp;The sole of the sneakers is made taking into account&nbsp;reflexotherapy, a complementary therapy in which deep massage is applied to specific reflex zones on the hands, ears, and particularly the feet. So, pressure points (which are used in acupuncture) are stimulated when wearing K.O.D sneakers, accordingly, this&nbsp;has a positive effect on the entire body.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five major CLOT X Nike co-created collections<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-sneakers-K.O.D-collection.png\" alt=\"Clot x Nike campaign\" class=\"wp-image-51038\" width=\"447\" height=\"425\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-sneakers-K.O.D-collection.png 893w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-sneakers-K.O.D-collection-300x285.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-sneakers-K.O.D-collection-800x761.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-sneakers-K.O.D-collection-768x730.png 768w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><figcaption><em>Image sources: nike.com, sneakers, Clot x Nike campaign, 2006-2021<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Air Force 1 \u201c1World.\u201d<\/strong> <\/h4>\n\n\n\n<p>The Air Force 1 \u201c1World\u201d model had a huge impact on sneaker culture around the world. In 2009, the preference was given to silk &#8211; a historical commodity that served to establish trade links between China and the West.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-1World-K.O.D-collection.png\" alt=\"Clot x Nike Air Force 1 \u201c1 World\u201d\" class=\"wp-image-51033 lazyload\" width=\"590\" height=\"427\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-1World-K.O.D-collection.png 1180w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-1World-K.O.D-collection-300x217.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-1World-K.O.D-collection-800x579.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-1World-K.O.D-collection-768x556.png 768w\" data-sizes=\"(max-width: 590px) 100vw, 590px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 590px; --smush-placeholder-aspect-ratio: 590\/427;\" \/><figcaption><em>Image sources: Pinterest, Clot x Nike Air Force 1 \u201c1 World\u201d campaign, 2009<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Air Force 1 \u201cSilk.\u201d<\/strong> <\/h4>\n\n\n\n<p>In honor of the 35th anniversary of Air Force 1, a new silk design was created in white.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-Silk-K.O.D-collection.png\" alt=\"Air Force 1 \u201cSilk\u201d \" class=\"wp-image-51034 lazyload\" width=\"448\" height=\"422\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-Silk-K.O.D-collection.png 896w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-Silk-K.O.D-collection-300x283.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-Silk-K.O.D-collection-800x754.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Force-1-Silk-K.O.D-collection-768x723.png 768w\" data-sizes=\"(max-width: 448px) 100vw, 448px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 448px; --smush-placeholder-aspect-ratio: 448\/422;\" \/><figcaption><em>Image sources: nike.com, sneakers, Clot x Nike \u201cSilk\u201d campaign, 2006-2021<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clot x Nike Air Max 1 \u201cK.O.D. (Kiss of Death 2).\u201d<\/strong> <\/h4>\n\n\n\n<p>In 2013, designers unveiled the revolutionary Nike Hyperfuse technology, which improved breathability. A characteristic feature of the model was the depiction of a human foot on the sole of the shoe. The design of the box was made in the &#8220;Scrolls&#8221; style (looks like a Binding box).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-Max-1-Kiss-of-Death-2-K.O.D-collection.png\" alt=\"Clot x Nike \u201cKiss of Death\u201d\" class=\"wp-image-51037 lazyload\" width=\"557\" height=\"421\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-Max-1-Kiss-of-Death-2-K.O.D-collection.png 1114w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-Max-1-Kiss-of-Death-2-K.O.D-collection-300x227.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-Max-1-Kiss-of-Death-2-K.O.D-collection-800x605.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-Max-1-Kiss-of-Death-2-K.O.D-collection-768x580.png 768w\" data-sizes=\"(max-width: 557px) 100vw, 557px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 557px; --smush-placeholder-aspect-ratio: 557\/421;\" \/><figcaption><em>Image sources: nike.com, sneakers, Clot x Nike \u201cKiss of Death\u201d campaign, 2013<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Air Jordan XIII Low \u201cTerracotta.\u201d<\/strong> <\/h4>\n\n\n\n<p>In 2018, CLOT partnered with Nike Jordan to create the Jordan XIII Low \u201cTerracotta.\u201d The design was inspired by the Terracotta Army, a heritage of the Qin Dynasty.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Jordan-XIII-Low-Terracotta-K.O.D-collection.png\" alt=\"Air Jordan XIII Low \u201cTerracotta\u201d \" class=\"wp-image-51035 lazyload\" width=\"624\" height=\"422\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Jordan-XIII-Low-Terracotta-K.O.D-collection.png 1247w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Jordan-XIII-Low-Terracotta-K.O.D-collection-300x203.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Jordan-XIII-Low-Terracotta-K.O.D-collection-800x541.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Air-Jordan-XIII-Low-Terracotta-K.O.D-collection-768x520.png 768w\" data-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/422;\" \/><figcaption><em>Image sources: nike.com, sneakers, Clot x Air Jordan XIII Low \u201cTerracotta\u201d campaign, 2018<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clot x Nike Air force 1 \u201cRoyal University Blue Silk.\u201d<\/strong> <\/h4>\n\n\n\n<p>In 2019, inspired by the traditional Chinese concept of yin and yang, designers unveiled the Clot x Nike Air Force 1 \u201cRoyal University Blue Silk\u201d. Thanks to this collaboration, the Silk collection became the most popular.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-force-1-Royal-University-Blue-Silk-K.O.D-collection.png\" alt=\"Clot x Nike Air force 1 \u201cRoyal University Blue Silk\u201d \" class=\"wp-image-51036 lazyload\" width=\"538\" height=\"427\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-force-1-Royal-University-Blue-Silk-K.O.D-collection.png 1075w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-force-1-Royal-University-Blue-Silk-K.O.D-collection-300x238.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-force-1-Royal-University-Blue-Silk-K.O.D-collection-800x635.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/04\/daxue-consulting-Clot-x-Nike-Air-force-1-Royal-University-Blue-Silk-K.O.D-collection-768x609.png 768w\" data-sizes=\"(max-width: 538px) 100vw, 538px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 538px; --smush-placeholder-aspect-ratio: 538\/427;\" \/><figcaption>Image sources: nike.com, sneakers, Clot x Nike Air Force 1 \u201cRoyal University Blue Silk\u201d campaign, 20019<\/figcaption><\/figure><\/div>\n\n\n\n<p>Before the official release of the K.O.D collection, from March 5<sup>th <\/sup>to&nbsp;April 27<sup>th<\/sup>, &nbsp;CLOT announced a&nbsp;raffle where the prize was a pair of sneakers on the CLOT &amp; Juicestore.com website and on all social media accounts.&nbsp;The draw was held in offline CLOT boutiques around China. To participate in the raffle, people registered in a <a href=\"https:\/\/daxueconsulting.com\/wechat-mini-programs-2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeChat mini-program<\/a>. Hence, within 24 hours from the date of registration, CLOT announces the winner via SMS.<\/p>\n\n\n\n<p>Author:&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/erkeaiym-kylymbekova-eka-%E8%89%BE%E5%8D%A1-097422174\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erkeaiym Kylymbekova<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Learn something new? Stay updated on the Chinese market by following our WeChat, scan the QR code below, or&nbsp;<a href=\"https:\/\/daxueconsulting.com\/newsletter-2\/\">subscribe to our newsletter<\/a><\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code.jpg\" alt=\"daxue consulting-digital marketing China\" class=\"wp-image-50768 lazyload\" width=\"238\" height=\"238\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code.jpg 430w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-300x300.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-150x150.jpg 150w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/03\/Daxue-Consulting-QR-Code-45x45.jpg 45w\" data-sizes=\"(max-width: 238px) 100vw, 238px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 238px; --smush-placeholder-aspect-ratio: 238\/238;\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/52JtEuJhRtY\" width=\"640\" height=\"340\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>The collaboration between&nbsp;Clot X Nike has more than ten years of history&nbsp;and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned&nbsp;Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the&nbsp;K.O.D [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":51039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[14199,23,77],"tags":[14209,14208,1163,3973,13638,1432,14210],"daxue_industry":[],"class_list":["post-51032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-campaigns","category-marketing-china","category-marketing-in-china","tag-chinese-traditional-medicine","tag-clot","tag-clothes-in-china-2","tag-collaboration","tag-marketing-campaign-in-china","tag-nike-china","tag-sports-shoes-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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