{"id":50909,"date":"2021-04-03T05:38:03","date_gmt":"2021-04-02T21:38:03","guid":{"rendered":"https:\/\/daxueconsulting.com\/?page_id=50909"},"modified":"2023-05-08T15:00:51","modified_gmt":"2023-05-08T07:00:51","slug":"7-continents-global-market-research","status":"publish","type":"page","link":"https:\/\/daxueconsulting.com\/7-continents-global-market-research\/","title":{"rendered":"Our 7 Continents initiative"},"content":{"rendered":"\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"315787be-4a68-4886-a0b3-e9e3eb0887d9\"\n  });\n<\/script>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/daxue-consulting_7-continents-global-expansion-for-Chinese-brands-white-paper_1.png\" alt=\"\" class=\"wp-image-52296\" width=\"249\" height=\"354\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/daxue-consulting_7-continents-global-expansion-for-Chinese-brands-white-paper_1.png 497w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/daxue-consulting_7-continents-global-expansion-for-Chinese-brands-white-paper_1-211x300.png 211w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/07\/7-Continents-White-Paper-by-Daxue-consulting3.pdf\" class=\"wp-block-file__button wp-element-button\" download><\/a><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1e497c\">Our services for Chinese brands in the western market<\/h2>\n\n\n\n<p>Daxue consulting has created the 7 Continents initiative to provide market research and consulting for Chinese brands going global.&nbsp;On top of our solid foundation of understanding Chinese business culture, our team of consultants from China, Europe, North America and all over the world are ready to help Chinese brands enter western markets. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#1d497c\" class=\"tadv-color\">What can our 7 Continents consulting provide for Chinese companies?<\/span><\/h3>\n\n\n\n<p><strong>Global market research for Chinese brands including<\/strong>:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market sizing for any given region, such as North America, Europe, Southeast Asia<\/li>\n\n\n\n<li>Competitor benchmarking<\/li>\n\n\n\n<li>Consumer research, including conducting focus groups, surveys, in-depth interviews and more<\/li>\n\n\n\n<li>Mystery shopping to check local store performance<\/li>\n\n\n\n<li><a href=\"https:\/\/daxens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sensory analysis<\/a> including product testing, olfactory analysis, taste testing, eye-tracking and more<\/li>\n<\/ul>\n\n\n\n<p><strong>We follow our market research with Global strategy consulting<\/strong> <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global market entry consulting for Chinese brands<\/li>\n\n\n\n<li>Global marketing strategy consulting<\/li>\n\n\n\n<li>Social media marketing consulting<\/li>\n\n\n\n<li>E-commerce strategy consulting<\/li>\n\n\n\n<li>Retail consulting<\/li>\n\n\n\n<li>Crisis management consulting<\/li>\n\n\n\n<li>Management consulting <\/li>\n\n\n\n<li>Branding consulting including brand naming, brand positioning and brand equity<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#1d497c\">Why is now the time for Chinese brands to expand globally?<\/h2>\n\n\n\n<p>The world has never been more interconnected, making different countries&#8217; markets easier than ever to reach. Through platforms like Amazon, AliExpress, Wish and Shein, Chinese brands can gain access to the rest of the world, however, without a catered Global market strategy, there are limitations to potential success.<\/p>\n\n\n\n<p>The global market offers unlimited opportunities, the GDP of the US alone is <a href=\"https:\/\/www.statista.com\/statistics\/527955\/north-america-gross-domestic-product-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 trillion USD<\/a>, the EU&#8217;s is around 18 trillion, compared to China&#8217;s 14 trillion. On top of this, the global market is far from homogenous. Even within specific countries like the US, there is no monopoly on fashion trends and consumers are highly willing to try new brands that fit their individual image. With the right amount of consumer research, every brand can find their niche and expand from there. <\/p>\n\n\n\n<p>Though mature North American, EU and Oceana markets are not for every brand. There is even more global opportunities for Chinese brands in rising economies like Russia, Brazil and SouthEast Asian countries. <\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color:#1d497c\">Success cases of Chinese brands in foreign markets<\/h3>\n\n\n\n<p><strong>See our case studies on Chinese brands foreign market strategies\uff1a<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/daxueconsulting.com\/success-of-florasis-abroad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Florasis&#8217; western market strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/perfect-diary-in-the-western-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfect Diary&#8217;s western market strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/feiyue-global-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feiyue&#8217;s success in Europe<\/a><\/li>\n<\/ul>\n\n\n\n<p>To start your market research project and enter foreign markets, c<a href=\"https:\/\/daxueconsulting.com\/contact-us-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">ontact our 7 Continents consulting team<\/a> at dx@daxueconsulting.com<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">Learn something new? Stay updated Chinese business trends by following our WeChat, scan the QR code below, or <a href=\"https:\/\/daxueconsulting.com\/newsletter-2\/\">subscribe to our newsletter<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Daxue-Consulting-QR-Code.jpg\" alt=\"daxue consulting WeChat QR Code\" class=\"wp-image-50066\" width=\"215\" height=\"215\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Daxue-Consulting-QR-Code.jpg 430w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Daxue-Consulting-QR-Code-300x300.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Daxue-Consulting-QR-Code-150x150.jpg 150w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Daxue-Consulting-QR-Code-45x45.jpg 45w\" sizes=\"(max-width: 215px) 100vw, 215px\" \/><\/figure>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">Listen to over 100 China entrepreneur stories on China Paradigms, the China business podcast<\/h4>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/china-paradigms\/id1450916630\">Listen to China Paradigm on Apple Podcast<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"344\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-600x344.jpg\" alt=\"China Business Podcast\" class=\"wp-image-47316\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-600x344.jpg 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-300x172.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-800x458.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast-768x440.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/04\/China-Paradigms-China-Business-Podcast-100-episodes-apple-podcast.jpg 1283w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Our services for Chinese brands in the western market Daxue consulting has created the 7 Continents initiative to provide market research and consulting for Chinese brands going global.&nbsp;On top of our solid foundation of understanding Chinese business culture, our team of consultants from China, Europe, North America and all over the world are ready to [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":50911,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"daxue_industry":[],"class_list":["post-50909","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our 7 Continents initiative - Daxue Consulting - Market Research and Consulting China<\/title>\n<meta name=\"description\" content=\"Daxue consulting&#039;s 7 Continents provides market research and consulting for Chinese brands going global. 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