{"id":49801,"date":"2023-10-24T10:18:47","date_gmt":"2023-10-24T02:18:47","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=49801"},"modified":"2023-10-25T15:41:02","modified_gmt":"2023-10-25T07:41:02","slug":"streetwear-in-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/streetwear-in-china\/","title":{"rendered":"Streetwear in China: how hip-hop and cultural fusion rule the fashion scene"},"content":{"rendered":"\n<p>The fashion industry has seen a significant shift in recent years, with China emerging as a <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/winning-in-china-top-priorities-for-global-apparel-and-fashion-brands\">dominant player<\/a>. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD <a href=\"https:\/\/www.statista.com\/forecasts\/758683\/revenue-of-the-apparel-market-worldwide-by-country\">286.51<\/a> billion, representing almost 30% of the global market share.<\/p>\n\n\n\n<p>This shift has been highlighted by <a href=\"https:\/\/www.cbndata.com\/information\/270869\">Fashion IP&#8217;s 2022 global ranking<\/a>. has highlighted a significant shift in the market landscape. This ranking includes the top 100 brands from North America, Europe, and Asia. Notably, recent years have witnessed a change in the market dynamics, with Asia emerging as a dominant force. Within the Asian region, Chinese local and cutting-edge designs have taken the lead, surpassing Japan and South Korea. In a drastic shift, China&#8217;s fashion IP now represents the largest category, accounting for over 50% of the Asian region. This marks a substantial increase, with China securing 24 seats in 2022, up from just 12 in 2021<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Download our report on the future of sustainable fashion in China<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-800x445.png\" alt=\"Sustainable fashion in China cover image\" class=\"wp-image-58463\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-800x445.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-300x167.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-768x427.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-1536x855.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/06\/Cover-Sustainable-fashion-in-China-by-daxue-consulting-2048x1140.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"84a9177f-4cc9-4b2a-91cf-66c16b9ae429\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The COVID-19 pandemic has brought about notable changes, particularly in the growth factors of e-commerce. Based on the <a href=\"https:\/\/www.fxbaogao.com\/view?id=3600334&amp;query=%7B%22keywords%22%3A%22\u4e2d\u56fd\u6d41\u884c\u670d\u9970\u8d8b\u52bf%22%7D&amp;index=0&amp;pid=\">2023 Taobao Clothing Industry Report<\/a>, China\u2019s online retail market share as seen substantial development compared to the previous year. The pace of this expansion has outstripped the global average, reaching a remarkable 36% in 2022.<\/p>\n\n\n\n<p>When it comes to an online purchase channel, based on the <a href=\"https:\/\/www.fxbaogao.com\/view?id=3600334&amp;query=%7B%22keywords%22%3A%22\u4e2d\u56fd\u6d41\u884c\u670d\u9970\u8d8b\u52bf%22%7D&amp;index=0&amp;pid=\">online tracking data from 2023<\/a> majority of the consumers still give their preferences towards the Taobao App, which provides \u201crich and diverse\u201d product lines, a straightforward interface, and reasonable price ranges.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"648\" height=\"596\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-top-apparel-markets.png\" alt=\"Revenue of the apparel market worldwide by country in 2022\" class=\"wp-image-59654 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-top-apparel-markets.png 648w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-top-apparel-markets-300x276.png 300w\" data-sizes=\"(max-width: 648px) 100vw, 648px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 648px; --smush-placeholder-aspect-ratio: 648\/596;\" \/><figcaption class=\"wp-element-caption\"><em>Source: Statista.com, Revenue of the apparel market worldwide by country in 2022<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Consumers born in the 2000s become the main market force and vocal fashion audience<\/h2>\n\n\n\n<p>Regarded as much more daring, \u201ctrendy\u201d, and expressive<a href=\"https:\/\/daxueconsulting.com\/chinese-millennials-spending-behaviors\/\">, Chinese youth<\/a> from 18 to 24 years old have become <a href=\"https:\/\/www.fxbaogao.com\/view?id=3600334&amp;query=%7B%22keywords%22%3A%22\u4e2d\u56fd\u6d41\u884c\u670d\u9970\u8d8b\u52bf%22%7D&amp;index=0&amp;pid=\">the main demographic for the fashion industry<\/a>. Specifically demand is allocated on \u201chigh fashion\u201d, \u201ctrendy\u201d and \u201chigh quality\u201d items. This market situation occurs since <a href=\"https:\/\/zhuanlan.zhihu.com\/p\/651072544\">Gen Z<\/a> tends to channel their personalities through the clothing choices, while also being highly adaptive to the digital fashion environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Streetwear is the main trend for Chinese fashionistas<\/h2>\n\n\n\n<p>Alongside a variety of Chinese fashion streams, streetwear in China stands out as one of the <a href=\"https:\/\/www.heuritech.com\/articles\/consumer-insights\/streetwear-brand-china-market\/\">flourishing and influential style<\/a>s occupying podiums, magazine covers, and city centers.<\/p>\n\n\n\n<p>Tracing the historical roots, it evolved from an American skating and hip hop subculture into a global phenomenon. The <a href=\"https:\/\/culturedcollector.com\/what-brands-need-to-know-about-chinas-streetwear-scene-in-2023-jing-daily\/\">distinct features<\/a> of the street fashion are combinations of diverse styles, fabrics and silhouettes, alongside with freedom of expression, comfort and authenticity. In China, <a href=\"https:\/\/www.heuritech.com\/articles\/china-fashion-traditional-gender-trends\/\">starting in 2018<\/a>, streetwear showed steady growth by 60%, outperforming other fashion categories. In other words, young Chinese consumers loadly vocalized <a href=\"https:\/\/www.cbndata.com\/information\/188223\">their desire<\/a> for comfortable yet stylish and relaxed outfits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fasionable corestones appealing to the Chinese fashionable youth<\/h2>\n\n\n\n<p>To successfully navigate in vibrant streetwear fusion, and win the attention of young Chinese customers, brands would have to immerse into the modern fashion dimensions. The <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/winning-in-china-top-priorities-for-global-apparel-and-fashion-brands\">apparel market<\/a> is different from what it used to be even 3 years ago, with several tendencies glowing up.<\/p>\n\n\n\n<p>Firstly, in modern reality, two-way communication channels are one of the most meaningful tools to connect with the brand\u2019s audience. The power of the digital world is undeniable, thus, promotions and brand campaigns have to be actively done on online platforms (WeChat, Weibo, TikTok) with the utilization of effective online tools such as hashtags.<\/p>\n\n\n\n<p>Secondly, the involvement of celebrities and influencers shows itself as an effective element of promotion campaigns. Streetwear in China is heavily influenced by <a href=\"https:\/\/daxueconsulting.com\/kol-marketing-china\/\">KOLs<\/a> (key opinion leaders), especially <a href=\"https:\/\/www.cbndata.com\/information\/237571\">rappers<\/a>, hip-hop artists, and celebrities appearing on a variety of shows. In that scenario, any public event with celebrities can serve as a great marketing opportunity and a successful product placement appearance.<\/p>\n\n\n\n<p>Thirdly, the apparel and luxury trends shifted. Namely, it appears that one of the most cutting-edge street style tendencies are the incorporation of the urban core and gender-neutral features, retro-style vibes, hip-hop attributes, and combinations of sporty and luxurious designs.<\/p>\n\n\n\n<p>Last but not least, young Chinese consumers resonate with the trend \u201cMade in China\u201d, in other words, there is a fostering call for <a href=\"https:\/\/www.heuritech.com\/articles\/china-fashion-traditional-gender-trends\/\">authenticity<\/a>, culturally distinct elements, and genuine appreciation for Chinese national motives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unique path of the consumers: marrying Western trends with authentic local culture &nbsp;<\/h3>\n\n\n\n<p>The modern fashion image of China is influenced by &nbsp;Gen Z and Millennials\u2019 overseas educational background and traveling experience. However, it is not just blind emulating or following trends. Streetwear in China is a unique reflection of the Western fashion motive with an authentic local touch. Chinese people have a distinct sense of national identity, which blooms in the full strength of the fashion industry.<\/p>\n\n\n\n<p>In order to appeal to this unique demographical feature, most of the <a href=\"https:\/\/daxueconsulting.com\/fashion-industry-in-china\/\">fashion brands in China<\/a> attempt to create a fusion of contemporary youth culture and traditional Chinese elements. Designers regularly incorporate Imperial China\u2019s aesthetics or Taoism into urban or sporty clothes pieces like oversized hoodies, jackets, and sneakers.<\/p>\n\n\n\n<p>A great example is <a href=\"https:\/\/daxueconsulting.com\/li-ning-case-study\/\">Li-Ning, a Chinese sportswear brand<\/a>&nbsp;established by the world-class Chinese athlete Mr. Li Ning in 1990. The brand does an amazing job of building a strong authentic identity, promoting and selling a \u201cspirit\u201d (\u7cbe\u795e\/ jingshen).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-Li-Ning-.png\" alt=\"chinese streetwear\" class=\"wp-image-59657 lazyload\" style=\"--smush-placeholder-width: 439px; --smush-placeholder-aspect-ratio: 439\/292;width:439px;height:292px\" width=\"439\" height=\"292\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-Li-Ning-.png 884w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-Li-Ning--300x200.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-Li-Ning--800x532.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-Li-Ning--768x511.png 768w\" data-sizes=\"(max-width: 439px) 100vw, 439px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Li-Ning, Shanghai Fashion Week 2021<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic collaborations benefiting both local Chinese brands and foreign world brands<\/h3>\n\n\n\n<p>As a response to the growing demand for cultural recognition and domestic products, major fashion players are emerging from <a href=\"https:\/\/www.cbndata.com\/information\/270869\">relatively smaller<\/a>, local Chinese brands, which include <a href=\"https:\/\/jingdaily.com\/randomevent-the-streetwear-retail-hybrid-winning-over-chinas-youth\/\">Randomevent<\/a>, Hamcus, Roaringwild, Sankuanz, and Melting Sadness. These brands adopt a strategic approach by collaborating with global sportswear giants such as New Balance, Reebok, Fila, Adidas, and Puma.<\/p>\n\n\n\n<p>Through these partnerships, <a href=\"https:\/\/daxueconsulting.com\/tag\/chinese-brands\/\">Chinese local brands<\/a> effectively reach their target audience, while foreign brands seize the opportunity to gain deeper insights into consumer preferences and infuse their products with authentic cultural influences.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1622\" height=\"983\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132.png\" alt=\"20 Chinese local brands vs international brands\" class=\"wp-image-59660 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132.png 1622w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132-300x182.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132-800x485.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132-768x465.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/Screenshot-2023-10-20-155132-1536x931.png 1536w\" data-sizes=\"(max-width: 1622px) 100vw, 1622px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1622px; --smush-placeholder-aspect-ratio: 1622\/983;\" \/><figcaption class=\"wp-element-caption\"><em>Data Sources: Eutomonitor, McKinsey &amp; Company, Apparel market, top 20 Chinese local brands vs international brands, % of total sales<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hip Hop and rap as the main inspirational cores<\/h3>\n\n\n\n<p>Hip-hop and&nbsp;<a href=\"https:\/\/daxueconsulting.com\/chinese-rap-music\/\">Chinese rap culture<\/a> have had a profound impact on street fashion, serving as the wellspring and primary source of inspiration for the fashion aesthetics of young people.Stemming from the US skateboard culture, the Chinese underground movement rapidly evolved into a mainstream trend within less than a decade.<\/p>\n\n\n\n<p>This sector is massively influenced by Key Opinion Leaders (<a href=\"https:\/\/daxueconsulting.com\/kol-marketing-china\/\">KOLs<\/a>), who are mostly rappers, hip-hop artists, or actors. According to a 2022 <a href=\"https:\/\/www.cbndata.com\/information\/237571\">CBNdata report<\/a>, nine out of 10 rappers are engaged in sideline businesses, often in the form of their own clothing brand. Thus, they are directly influencing streetwear fashion by literally creating and supplying fashion items.<\/p>\n\n\n\n<p>Aside from that, Chinese talent shows keep pushing the cultural boundaries between hip-hop and fashion. First,<em>&nbsp;The&nbsp;Rap of China<\/em>&nbsp;launched in 2017, then the&nbsp;<em>Street Dance of China<\/em>&nbsp;followed the hype, and&nbsp;<a href=\"https:\/\/www.marketingtochina.com\/street-fashion-market\/\">The New Rap of China<\/a>&nbsp;in 2020. The trend is still continuing, attracting more and more attention. The entertainment industry inspires Chinese consumers to talk about streetwear culture and fashion, making the market more \u201cnoticeable\u201d and &nbsp;appealing. For instance, actress Yang Mi, who became the Kappa\u2019s brand ambassador, or hip hop talent show former contestants <a href=\"https:\/\/baike.baidu.com\/item\/VAVA\/22102337\">VAVA<\/a> and <a href=\"https:\/\/baike.baidu.com\/item\/%E5%88%98%E6%9F%8F%E8%BE%9B\/22707937?fromModule=search-result_lemma-recommend\">Lexie Liu<\/a>, who actively worked with Puma and Levi\u2019s. These collaborations with beloved celebrities are beneficial for brands for multiple reasons. First, it drives audiences\u2019 attention to the brand as a mean to be closer to their favorite idol. Second, it can demonstrate the ways the clothes can be styled and paired with casual wardrobe items. As such, it helps the consumers to get familiar with and fully embrace streetwear fashion in China.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-VAVA-Lexie-Liu.png\" alt=\"chinese streetwear: Lexie Liu\" class=\"wp-image-59655 lazyload\" style=\"--smush-placeholder-width: 608px; --smush-placeholder-aspect-ratio: 608\/606;width:608px;height:606px\" width=\"608\" height=\"606\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-VAVA-Lexie-Liu.png 737w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-VAVA-Lexie-Liu-300x300.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-VAVA-Lexie-Liu-150x150.png 150w\" data-sizes=\"(max-width: 608px) 100vw, 608px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Baike, VAVA, Lexie Liu<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sportswear as the only one of many layers behind streetwear fashion<\/h3>\n\n\n\n<p>Sportswear serves as the cornerstone of streetwear fashion, influencing its overall aesthetic and reflected in the frequent collaborations between sportswear and streetwear brands. With a continuous <a href=\"https:\/\/www.businessoffashion.com\/briefings\/china\/chinas-streetwear-power-players-revealed\/\">annual growth rate of 11%,<\/a> China\u2019s sportswear market is expected to reach USD 82.8 billion by 2024. Nevertheless, fashion choices of the Chinese youth do not just focus on athleisure. In fact, consumers get inspiration from the broadest pool of different styles and combinations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Limitless fashion choices and genderless clothes trend<\/h3>\n\n\n\n<p>One of the beloved features of streetwear in China is its <a href=\"https:\/\/www.heuritech.com\/articles\/consumer-insights\/streetwear-brand-china-market\/\">experimental nature.<\/a> The restricting boundaries of who and how should wear clothes are extremely blurry. Streetwear is now a combination and mix of tight and loose, masculine and feminine, luxury and casual.<\/p>\n\n\n\n<p>As the most noticeable example, genderless fashion, or <a href=\"https:\/\/jingdaily.com\/luxury-seize-mens-fashion\/\">mengmei style<\/a> (\u731b\u59b9\u98ce), noticeably present on the fashion arena for the past few years. Nowadays, <a href=\"https:\/\/www.cbndata.com\/information\/188223\">trendy men\u2019s clothing<\/a> is actively purchased by female consumers and vice versa, making fashion choices highly flexible.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-outlook-3.png\" alt=\"streetwear in china: sanukanz\" class=\"wp-image-59658 lazyload\" style=\"--smush-placeholder-width: 519px; --smush-placeholder-aspect-ratio: 519\/411;width:519px;height:411px\" width=\"519\" height=\"411\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-outlook-3.png 660w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/12\/daxue-consulting-streetwear-in-china-outlook-3-300x238.png 300w\" data-sizes=\"(max-width: 519px) 100vw, 519px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Sanukanz, 2023 Sanukanz Fall Collection<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Come back of the \u201cold school fashion\u201d \u2013 retro-style as the new trendsetter<\/h3>\n\n\n\n<p>Retro \u201880s and \u201890s sportswear looks stand out as another layer of the streetwear. The ensemble of straight-legged jeans, vintage jerseys, and soccer shoes, called <a href=\"https:\/\/jingdaily.com\/gen-z-fashion-trends-xiaohongshu-clogcore-blokecore-gorpcore\/\">\u201cBlokecore<\/a>\u201d, is taking over Chinese consumers. Drawing inspiration from sports events, celebrities, and brand collaborations, fashionistas are adopting the trend of mixing and matching retro items with modern accessories, such as boots, bucket hats, and headphones. On <a href=\"https:\/\/www.xiaohongshu.com\/en\/newsroom\/detail\/the-blokecore-style-advances-on-xiaohongshu-spurred-on-by-the-world-cup\">Xiaohongshu<\/a>, posts related to the topic \u201chow to style and wear jerseys\u201d increased by nearly 100% during the FIFA World Cup 2022 season, while the hashtags #\u7403\u8863\u6f6e\u6d41\u653b\u7565 (Jersey fashion guide) and #blokecore have 12.6 million views and 6.8 million views on different social media platforms, respectively.<\/p>\n\n\n\n<p>The majority of buyers interested in retro styles are females, making up <a href=\"https:\/\/www.fxbaogao.com\/view?id=3600334&amp;query=%7B%22keywords%22%3A%22\u4e2d\u56fd\u6d41\u884c\u670d\u9970\u8d8b\u52bf%22%7D&amp;index=0&amp;pid=\">90.6%<\/a> of this demographic. The age range of the buyers varies mainly between 18 to 34 years old.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What brands should know about the streetwear market in China<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The targeted demographic is the generation Z consumers from 18 to 24 years old.<\/li>\n\n\n\n<li>Localization and merging between Chinese traditional culture and Western trends are the strategy that echoes consumers\u2019 demand.<\/li>\n\n\n\n<li>Collaborations with the worldwide brand are beneficial for both sides and can be a powerful tool for gaining attention.<\/li>\n\n\n\n<li>E-commerce is a new shopping reality in China and an essential component of sales growth.<\/li>\n\n\n\n<li>The main fashion trends are: retro sportswear, hip-hop, unisex\/ genderless.<\/li>\n\n\n\n<li>KOLs, especially rappers, remain to be very influential figures in consumers\u2019 decision-making and buying patterns.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP&#8217;s 2022 global ranking. has [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":59656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[4822,76,1078,1084,433,78,27],"tags":[16835,14115],"daxue_industry":[16585],"class_list":["post-49801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel-brand-in-china","category-brands-in-china","category-clothes-market-in-china","category-design-in-china","category-fashion-in-china","category-foreign-countries-influence-in-china","category-luxury-china","tag-fashion-in-china","tag-streetwear-in-china","daxue_industry-fashion-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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