{"id":46145,"date":"2020-01-29T06:58:30","date_gmt":"2020-01-28T22:58:30","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=46145"},"modified":"2022-04-19T17:29:36","modified_gmt":"2022-04-19T09:29:36","slug":"how-to-use-taobao-or-tmall-partner","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/how-to-use-taobao-or-tmall-partner\/","title":{"rendered":"How to use Taobao partner or Tmall partner: A GUIDE FOR NEWCOMERS IN THE E-COMMERCE MARKET IN CHINA"},"content":{"rendered":"\n<p>A Taobao partner or Tmall Partner, also abbreviated as TP; in Chinese \u6dd8\u62cd\u6863, is another familiar term among international brands that want to enter the e-commerce market in China. However, for international brands, there are quite a few questions about TPs: What is a TP? How can I choose an appropriate TP? Is my brand suitable for a TP? In this insight report, Daxue Consulting will provide you with the most recent facts about a TP together with a list of takeaways. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview of the e-commerce market in\nChina<\/h2>\n\n\n\n<p><a href=\"https:\/\/daxueconsulting.com\/chinese-marketplaces-quiz\/\">The E-commerce\nmarket<\/a> in China\nis the biggest one in the world. It is expected that in 2019, the gross\nmerchandise volume of the e-commerce\nmarket in China will reach <a href=\"https:\/\/www.statista.com\/statistics\/278552\/gross-merchandise-volume-of-the-e-commerce-industry-in-china\/\">32.7 trillion (yuan)<\/a>. Alibaba Group owns two leading e-commerce platforms in China\u2014<a href=\"https:\/\/daxueconsulting.com\/how-to-sell-on-taobao\/\">Taobao<\/a>, and <a href=\"https:\/\/daxueconsulting.com\/domestic-e-commerce-tmall-2019\/\">Tmall<\/a>. According to a survey, Taobao and Tmall are the\nmost used online stores, with more than <a href=\"https:\/\/www.statista.com\/study\/68594\/ecommerce-taobaocom-brand-report\/\">50% of participants<\/a> reported that they had used them in the\nprevious 12 months. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China-800x423.jpg\" alt=\"top e-commerce platforms in China\" class=\"wp-image-46146\" width=\"600\" height=\"317\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China-800x423.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China-300x159.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China-768x406.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China-600x317.jpg 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Daxue-Consulting-top-ecommerce-platforms-in-China.jpg 876w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><\/td><td><em>   N = 2,092, Data Source: <a href=\"https:\/\/www.statista.com\/study\/68594\/ecommerce-taobaocom-brand-report\/\">Statista.com<\/a> <\/em> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Taobao Partner or Tmall Partner?<\/h2>\n\n\n\n<p>Launched in 2009, Taobao or Tmall Partners refer to the third-party companies that provide one-stop services to onboard to and operate businesses on Alibaba\u2019s e-commerce platforms in China. Having more experience, a TP <a href=\"https:\/\/www.web2asia.com\/2017\/03\/01\/what-is-a-tmall-partner-tp\/\">can offer<\/a> personalized products and services for brands and companies, ensuring effective operation and faster development of the online store. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Functions of TPs<\/h3>\n\n\n\n<p>The functions of a Taobao partner or Tmall partner can be categorized into <a href=\"https:\/\/www.taobao.com\/markets\/promotion\/tmgtp?spm=a220m.1000858.0.0.3e613e9673waQ7&amp;wh_ttid=pc&amp;acm=lb-zebra-165849-1009184.1003.4.861933&amp;scm=1003.4.lb-zebra-165849-1009184.OTHER_3_861933\">seven categories<\/a>: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>IT infrastructure<\/li><li>Customer services<\/li><li>Warehousing and storage<\/li><li>Digital marketing and design<\/li><li>Logistics services<\/li><li>Web store maintenance<\/li><li>Webstore analytics<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Compensation of TPs<\/h3>\n\n\n\n<p>The price of a TP depends on the extent and the quality of the services. <\/p>\n\n\n\n<p>Companies can seek for\nhelp at <a href=\"https:\/\/fuwu.taobao.com\/index.htm\">Service Market<\/a> (TPs at Service Market usually cooperate with\nTaobao vendors), the price is affordable (e.g., webpage template: 7 yuan per\nmonth; mobile marketing: 15 yuan per month). <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"369\" height=\"203\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Homepage-of-Taobao\u2019s-Service-Market.jpg\" alt=\"Taobao Partner homepage\" class=\"wp-image-46147 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Homepage-of-Taobao\u2019s-Service-Market.jpg 369w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/Homepage-of-Taobao\u2019s-Service-Market-300x165.jpg 300w\" data-sizes=\"(max-width: 369px) 100vw, 369px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 369px; --smush-placeholder-aspect-ratio: 369\/203;\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Homepage of Taobao\u2019s Service Market source: fuwu.taobao.com<\/em><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color: #1e497c;\" href=\"https:\/\/daxueconsulting.com\/contact-us-now\/\"><span style=\"color: #ffffff;\">CONTACT US NOW TO ANSWER YOUR CHINA BUSINESS QUESTIONS<\/span><!-- a--><\/a><\/div>\n\n\n\n<p>However, most of the international brands\nwould like to launch their business on more professional e-commerce platforms in China\nand to have a higher quality cross border e-commerce service. <a href=\"https:\/\/www.taobao.com\/markets\/promotion\/tmgtp?spm=a21bt.173207.903586.2.687c58c69xNSfn&amp;wh_ttid=pc\">Tmall Global partnerss<\/a> are helpful. Some of Tmall Partners also provide services at\nAlibaba\u2019s Service Market. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"369\" height=\"218\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/homepage-of-tmall-global-TP.jpg\" alt=\"Tmall partner global homepage\" class=\"wp-image-46148 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/homepage-of-tmall-global-TP.jpg 369w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/homepage-of-tmall-global-TP-300x177.jpg 300w\" data-sizes=\"(max-width: 369px) 100vw, 369px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 369px; --smush-placeholder-aspect-ratio: 369\/218;\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Homepage of Tmall Global TP source: <a href=\"file:\/\/\/C:\\Users\\DAXUE\\Documents\\WeChat%20Files\\maixiaoyu8\\FileStorage\\File\\2020-01\\Homepage%20of%20Taobao\u2019s%20Service%20Market%20%5bsource\\%20fuwu.taobao.com%5d\">IP address<\/a><\/em><\/p>\n\n\n\n<p>TPs will\ntypically charge a fixed fee monthly retainer, a certain rate of commission of\nsales, or a combination of both (in most cases). For instance, a Tmall Partner named <a href=\"https:\/\/www.exportnow.com\/\">ExportNow<\/a> has three different types of costs:<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Price list of the ExportNow<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>   <\/td><td> <strong>Price (estimation is a ballpark range)  <\/strong> <\/td><\/tr><tr><td><strong>Set up   <\/strong><\/td><td>US$15,000-US$100,000   <br>Depends on different factors (registration of a trademark, the number of products, etc.)   <\/td><\/tr><tr><td><strong>Marketing and Communication   <\/strong><\/td><td>12% of the annual gross   <br>e.g., if the gross is US$1,000,000, marketing and   communication costs US$10,000 per month   <\/td><\/tr><tr><td><strong>Taobao Partner \/ Tmall Partner Fees   <\/strong><\/td><td>Pure Agent: 10-12% <br>Wholesaler or distributor: margin is 50% (including the Tmall fees, marketing expenses, and Chinese taxes)       <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\">[Source: <a href=\"https:\/\/angrymoo.com\/tmall-partners-beginners-guide\/\">ExportNow<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where can I get access to a Taobao or Tmall Partner?<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Taobao: <\/strong>Alibaba&#8217;s <a href=\"https:\/\/fuwu.taobao.com\/index.htm\">Service Market<\/a> provides different kinds of services provided by a Taobao Partner. According to the development stage of a store (the startups, the developing stores, the mature stores), the website also provides different combinations of services. <\/li><li><strong>Tmall: <\/strong>the Tmall partners <a href=\"https:\/\/www.taobao.com\/markets\/promotion\/tmgtp2?spm=a21bt.173207.903586.3.d28958c6QBNR9L&amp;wh_ttid=pc\">website<\/a> has sufficient information for companies to find a partner. For instance, companies can send an email to an official email address listed on the website: <a href=\"mailto:bd_inquiries@alibaba-inc.com\">bd_inquiries@alibaba-inc.com<\/a>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"283\" height=\"217\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/example-of-TP-recommendations-on-TP-Global.jpg\" alt=\"Tmall partner reccomendations\" class=\"wp-image-46149 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 283px; --smush-placeholder-aspect-ratio: 283\/217;\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Example of TP recommendations on TP Global source: <a href=\"https:\/\/www.tmall.hk\/wow\/import\/act\/tpgrowth?spm=a21bt.174186.909192.8.78536633lvm6Sd\">TP Global<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Choose Your Partner<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Understand the pros and cons<\/h3>\n\n\n\n<p>It is hard for international brands to create\nonline stores on their own, especially on Tmall because it needs much\ninvestment. For example, companies need <a href=\"https:\/\/daxueconsulting.com\/recruiting-in-china\/\">to hire people<\/a>,\ndeliver the products, check the inventory.On top of this, international brands usually lack\nthe knowledge and experience in the e-commerce market in China. Hence, cooperating with a Taobao or Tmall Partner\nis a good choice. Companies need not worry about online store operations or IT\nsolutions. Sometimes, the companies even need not have an inventory because TPs get the products from\ndifferent brands. Besides, TPs\nconcern about customer satisfaction. They have a team to analyze customers\u2019\npurchasing behavior and product preferences. They can come up with <a href=\"https:\/\/daxueconsulting.com\/marketing-agency-china\/\">creative marketing\nstrategies<\/a> to improve <a href=\"https:\/\/daxueconsulting.com\/user-experience-ux-research-in-china\/\">customers\u2019\nshopping experiences<\/a>.<\/p>\n\n\n\n<p>However, TPs also have\ndisadvantages. Chinese brands and companies start to pay attention to <a href=\"https:\/\/daxueconsulting.com\/o2o-commerce-china\/\">O2O marketing<\/a> (the cooperation of online and offline stores),\nwhich means that international brands need to balance their online and offline\nstores. Cooperating with a TP\nmay make communication difficult. Besides, some famous global brands such as Zara and Eland have\ndecided to have their own online platform. The leaving of big names may reflect\nthat tying up with TPs\nis not beneficial in the long run.&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for choosing the right Partner<\/h3>\n\n\n\n<p>To partner up with a TP goes beyond a mere\nbusiness relationship. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Certified Taobao Partners and Tmall Partners<\/h4>\n\n\n\n<p>First of all, it is\nimportant to choose and only work with certified TPs. Make sure to ask potential agency partners\nfor their certificate, online TP profiles, and further credentials such as awards.<\/p>\n\n\n\n<p>Each year, Alibaba\nholds an international conference and announces Taobao Partner Honor List, while Tmall Partners have star\npartners based on performance assessments&#8211;two-star TPs offer services to mid-sized brands;\nfour-star TPs offer\nservices to large brands; five-star TPs offer services to the most notable brands.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"243\" height=\"214\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/News-of-Bi-Cheng-e-commerce-won-Taobao-Partner-Honor-List-in-2019-.jpg\" alt=\"Taobao Partner \" class=\"wp-image-46150 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 243px; --smush-placeholder-aspect-ratio: 243\/214;\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>News of Bi Cheng e-commerce won Taobao Partner Honor List in 2019 Source: <a href=\"https:\/\/www.jianshu.com\/p\/75605ab96da5\">Janshu<\/a><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Local vs. International Taobao or Tmall Partners<\/h4>\n\n\n\n<p>TPs can\nbe divided into three different categories based on the internationalism\u2014local TPs (e.g., <a href=\"https:\/\/weike.taobao.com\/service\/fwDetail.htm?spm=a21bt.174184.1042828.4.16279b28TV6ouu&amp;code=FW_GOODS-1000364516\">U1baby e-commerce<\/a>), international TPs with local offices (e.g., <a href=\"https:\/\/www.exportnow.com\/\">ExportNow<\/a>), international TPs without local offices (e.g., <a href=\"https:\/\/www.accommate.com\/\">Accommate<\/a>). It is not essential to look at TPs\u2019 nationality;\nhowever, companies need to make sure that their potential TPs have multilingual\nstalls. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n\n\n\n<p>Picking up a TP that has experience in\nthe company\u2019s industry is essential. TPs should understand the Chinese market of the target industry\nas well as the rules that concern the Chinese government certification of the\ncompany&#8217;s products. For instance, if the company sells cosmetics and skin care,\nits TP should have\nbroad experience in that industry and help the company enter the e-commerce market in China\nsmoothly. <a href=\"https:\/\/www.taobao.com\/markets\/promotion\/tmgtp5?spm=a21bt.173207.903586.6.d28958c6QBNR9L&amp;wh_ttid=pc\">TP listing<\/a> on TP Global website lists the recommended category for all listed Tmall Partners. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"646\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list-800x646.jpg\" alt=\"Taobao Trade Partners List\" class=\"wp-image-46153 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list-800x646.jpg 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list-300x242.jpg 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list-768x620.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list-600x484.jpg 600w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/01\/part-of-tp-list.jpg 1184w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/646;\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Part of TP listing source: <a href=\"https:\/\/www.taobao.com\/markets\/promotion\/tmgtp5?spm=a21bt.173207.903586.6.d28958c6QBNR9L&amp;wh_ttid=pc\">TP Global<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is Your Brand Ready for a Taobao or Tmall Partner?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Are Chinese customers interested in your products? Before entering the\nmarket, it is important to understand the Chinese customers\u2019 preferences. If your company already has\noffline stores, it is easy to check the trend of your sales; if your company\nhas not entered the Chinese market yet, market analysis is vital. Checking the\nwebsites and applications such as <a href=\"https:\/\/www.haitao.com\/\">Haitao<\/a> and <a href=\"https:\/\/daxueconsulting.com\/latest-facts-and-insights-about-xiaohongshu-2019\/\">Xiaohongshu<\/a> can help you understand Chinese customers\u2019 evaluation\nand enthusiasm for your products.<\/li><li>Do a competition analysis on the Chinese market.\nA competitive map will help you understand how your competitors perform. These\nindicators will give an insight into whether the Chinese market of your\nproducts has a considerable potential or not.<\/li><li>Home market performance. Chinese customers like international brands that\nare the market leaders in their home countries. Therefore, Tmall Partners that offer\nhigh-quality services may also only want to work with these target brands. <\/li><\/ul>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Let China Paradigm have a positive impact on your business!<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/china-paradigms\/id1450916630\">Listen to China Paradigm on iTunes<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"alignnone size-full wp-image-45271 lazyload\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/China-Paradigm-Promotion_Best-China-business-podcast.png\" alt=\"China Paradigm is the #1 China business podcast\" width=\"800\" height=\"545\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/China-Paradigm-Promotion_Best-China-business-podcast.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/China-Paradigm-Promotion_Best-China-business-podcast-300x204.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/China-Paradigm-Promotion_Best-China-business-podcast-768x523.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/11\/China-Paradigm-Promotion_Best-China-business-podcast-600x409.png 600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/545;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Taobao partner or Tmall Partner, also abbreviated as TP; in Chinese \u6dd8\u62cd\u6863, is another familiar term among international brands that want to enter the e-commerce market in China. However, for international brands, there are quite a few questions about TPs: What is a TP? How can I choose an appropriate TP? Is my brand [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":46154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[150,349,26,29,11],"tags":[2484],"daxue_industry":[],"class_list":["post-46145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-export-import-business-in-china","category-international-companies-in-china","category-internet-in-china","category-market-research-china","tag-e-commerce-in-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Taobao partner or Tmall partner<\/title>\n<meta name=\"description\" content=\"Taobao or Tmall Partner refers to the third-party companies that provide services to operate businesses on Alibaba\u2019s e-commerce...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/how-to-use-taobao-or-tmall-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Taobao partner or Tmall partner\" \/>\n<meta property=\"og:description\" content=\"Taobao or Tmall Partner refers to the third-party companies that provide services to operate businesses on Alibaba\u2019s e-commerce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/how-to-use-taobao-or-tmall-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - 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