{"id":44712,"date":"2019-09-20T10:14:59","date_gmt":"2019-09-20T02:14:59","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=44712"},"modified":"2021-11-18T11:09:37","modified_gmt":"2021-11-18T03:09:37","slug":"chinese-new-retail-platforms","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/","title":{"rendered":"Chinese New Retail giants are going global and social | Daxue Consulting"},"content":{"rendered":"\n

Chinese new retail<\/em><\/p>\n\n\n\n

Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants<\/h2>\n\n\n\n

What is New Retail? It\u2019s a consumer-centric, data-driven approach\nthat merges online and offline interactions as well as elements of traditional\nretail, social media and entertainment in the shopping experience. It not only\nimproves shopping for customers but also saves retailers time and money as\nlogistics and supply chains behind the scenes are also optimized.<\/p>\n\n\n\n

All three companies are rapidly expanding their reach\nwith internationalization plans, setting their sights on serving consumers and\nbusinesses globally. They\u2019ve gone into other countries under their own banner,\nthrough acquisitions of local enterprises and also as a technical support\nprovider. <\/p>\n\n\n\n

\"China-based
[Source: screenshot from Alizila video \u2018Lazada and the Southeast Asia Opportunity\u2019 Alibaba\u2019s new retail strategy]<\/figcaption><\/figure>\n\n\n\n

For example, after its acquisition of Lazada<\/a>, a Southeast Asian e-commerce retailer,<\/a> Alibaba integrated its China-based products and services into Lazada\u2019s ecosystem, as well as its Cainiao logistics network.<\/p>\n\n\n\n

In addition to going outside of China themselves,\nthey\u2019re also increasingly welcoming foreign brands to their platforms in China.\nOn June 26th, Tmall Global launched an English portal to simplify the process\nfor foreign brands to join their Chinese language platform that sells\ninternational brands within China. Within a week, according to Tmall Global\nstatistics, they received over 300 applications<\/a> from all over the world. <\/p>\n\n\n\n

\u201cAs the global market merges, each country\u2019s e-commerce will increase its acquisition and expansion speeds. Buying from global companies and selling to global companies will eventually become normal.\u201d \u2014 Qian Fangli<\/em>, director of the Ministry of Commerce\u2019s Department of Electronic Commerce and Information Technology<\/em><\/p><\/blockquote>\n\n\n\n

Why are international brands\ncooperating with China\u2019s tech giants?<\/strong><\/h1>\n\n\n\n

It\u2019s nearly impossible to go it alone when doing New Retail<\/a> in China<\/a>. Data and its collection, which New Retail\ndepends on, is mainly in the hands of technology giants such as Alibaba,\nJD.com, Tencent and some smaller e-commerce<\/a> platforms such as RED<\/a>, Pinduoduo and others. <\/p>\n\n\n\n

Ella Kidron, International\nCommunications Senior Manager at JD.com, says that the Chinese New\nRetail giant \u201chas a vast amount of insight into consumer behavior and consumer\npreferences. We open up these resources to our brand partners. Brands can have\naccess to a range of marketing resources.\u201d <\/p>\n\n\n\n

These marketing resources enable brands to analyze their customers\u2019\npreferences and customize products to boost their sales. This is one of the\nreasons why more and more brands are joining Chinese commerce platforms and\nembracing China\u2019s tech giants. <\/p>\n\n\n\n

What does a New Retail partnership between an international brand\nand a local player in China look like? Uniqlo\u2019s partnership with Taobao\nprovides an example. <\/p>\n\n\n\n

Since 2016\u2019s 11.11<\/a> Shopping Festival, Uniqlo\u2019s \u201cBuy online,\nPick up in store\u201d policy<\/a> has been integrated into both its Tmall e-commerce and\nbrick-and-mortar operations, making things much more convenient for shoppers. <\/p>\n\n\n\n

\"Chinese
[Source: Digitaling.com \u201cUniqlo\u2019s \u2018Buy online, Pick up in store\u2019 Chinese New Retail strategy\u201d]<\/figcaption><\/figure>\n\n\n\n

Uniqlo\u2019s offline stock data is connected with its online Tmall shop\nallowing accurate stock numbers across both platforms. Over 500 Uniqlo brick\nand mortar stores in more than 100 cities keep their stock changes in sync with\ntheir Tmall shop in real-time.<\/p>\n\n\n\n

CONTACT US NOW TO ANSWER YOUR QUESTIONS ABOUT BUSINESS IN CHINA<\/a> <\/a><\/div>\n\n\n\n

By cooperating with Tmall, Uniqlo provides a seamless shopping\nexperience for their customers and avoid issues of insufficient or surplus\nstock. <\/p>\n\n\n\n

\u201cNew Retail is a very broad concept. In different industries and enterprises, it has different business models. You will only do well in New Retail when you understand what your customers want. \u201d  \u2014 Jalin Wu, the CMO of Uniqlo in Greater China<\/em><\/p><\/blockquote>\n\n\n\n

What role does social media play in Chinese New Retail?<\/h2>\n\n\n\n

When Jack Ma introduced the term New Retail in 2016, he envisioned a\nconsumer-centered model that somewhat reversed traditional B2C business models.\nBut many brands aren\u2019t prepared for these changes. <\/p>\n\n\n\n

A customer-oriented model needs constant user feedback and\ncomprehensive data to help brands make decisions and update their products and\nservices. Social media and other communities can also be a good source for this\nfeedback and help brands understand and engage with their customers. <\/p>\n\n\n\n

One Zone<\/a> is a new Chinese retailer that specializes in home and lifestyle\nitems, health and beauty products, digital accessories, snack foods and a\nvariety of other consumer goods. It\u2019s famous for its New Retail strategies.\nLet\u2019s take a look at some of them.<\/p>\n\n\n\n

In its physical store in Shanghai, there\u2019s a QR code at the cashier and people are encouraged to scan it and join the store\u2019s WeChat<\/a> member group to get coupons and other benefits. <\/p>\n\n\n\n

They also have a WeChat mini program that provides a service called\n\u201cNo.1 House Manager\u201d. It\u2019s similar to Amazon\u2019s now discontinued Dash service\nand helps customers to refill their One Zone products like towels, toothbrushes\nand slippers regularly. Once subscribed to the service, One Zone periodically\nsends products to the subscriber\u2019s home. Customers not only enjoy the service\nbut also build a relationship with and a loyalty to the brand. <\/p>\n\n\n\n

Social media is one of the keys to winning in the New Retail era.\nIt\u2019s also clear that social media and e-commerce will become ever more\nintertwined in the future. Social New Retail is already here and set to grow.<\/p>\n\n\n\n

\"Ashley
[Source: Daxue Consulting, new retail strateggies with Ashley Galina Dudarenok]<\/figcaption><\/figure>\n\n\n\n

Author:<\/strong> Ashley Galina Dudarenok<\/a><\/p>\n\n\n\n

Additional research<\/strong>: Amy Cheung.<\/a><\/p>\n\n\n\n

\n\n\n\n

About the author<\/h2>\n\n\n\n

This article was authored by Ashley Galina Dudarenok an entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. She is the founder of several startups, including social media agency <\/em>Alarice<\/em><\/a> and training company <\/em>ChoZan<\/em><\/a>. She runs the world\u2019s largest vlog about China market, consumers and social media on <\/em>YouTube<\/em><\/a> and <\/em>AshleyTalks.com<\/em><\/a>. <\/em><\/p>\n\n\n\n

Ashley\u2019s third book <\/em>New Retail: Born in China Going Global<\/em><\/a> co-authored with Michael Zakkour is available on Amazon now.<\/em><\/p>\n\n\n\n

Learn more about Ashley<\/h3>\n\n\n\n

Learn more about Ashley\u2019s entrepreneurial journey on <\/em>China Paradigm episode 28:<\/em><\/a> How to use thought leadership and social media to accelerate your business in China. Listen on <\/em>Spotify<\/em><\/a>, <\/em>SoundCloud<\/em><\/a>, <\/em>Apple Podcast<\/em><\/a> or watch on<\/em> Youtube<\/em><\/a>.<\/em> <\/p>\n\n\n\n

\n\n\n\n

Let China Paradigm have a positive economic impact on your business<\/strong>!<\/h4>\n\n\n\n

Listen\nto China Paradigm in iTunes<\/a><\/p>\n\n\n\n

\"China<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants What is New Retail? It\u2019s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]<\/p>\n","protected":false},"author":39,"featured_media":44716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[21,348,150,1154,11,477,73],"tags":[9587,9586,1310,9589,2484,6233,1962,81,2514,9590],"daxue_industry":[],"class_list":["post-44712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-economy","category-china-markets","category-e-commerce","category-future-trends-in-china","category-market-research-china","category-retail-distribution-in-china","category-retail-in-china","tag-china-new-retail-market","tag-china-new-retail-platforms","tag-china-retail","tag-china-retail-giants","tag-e-commerce-in-china","tag-e-commerce-retail-in-china","tag-e-marketing-china","tag-retail","tag-retail-market","tag-retail-products"],"acf":[],"yoast_head":"\nChinese New Retail giants are going global and social | Daxue Consulting<\/title>\n<meta name=\"description\" content=\"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese New Retail giants are going global and social | Daxue Consulting\" \/>\n<meta property=\"og:description\" content=\"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - Market Research and Consulting China\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-20T02:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T03:09:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daxue_Writing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:site\" content=\"@DaxueConsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daxue_Writing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\"},\"author\":{\"name\":\"Daxue_Writing\",\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/person\/5b3f1cb2603ed6110e21e9dda35b61a9\"},\"headline\":\"Chinese New Retail giants are going global and social | Daxue Consulting\",\"datePublished\":\"2019-09-20T02:14:59+00:00\",\"dateModified\":\"2021-11-18T03:09:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\"},\"wordCount\":1050,\"publisher\":{\"@id\":\"https:\/\/daxueconsulting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg\",\"keywords\":[\"China new retail market\",\"China new retail platforms\",\"china retail\",\"China retail giants\",\"e-commerce in China\",\"e-commerce retail in China\",\"e-marketing China\",\"Retail\",\"retail market\",\"retail products\"],\"articleSection\":[\"China economy\",\"China markets\",\"E-commerce\",\"Future trends in China\",\"Market research China\",\"Retail & distribution in China\",\"Retail in China\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\",\"url\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\",\"name\":\"Chinese New Retail giants are going global and social | Daxue Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/daxueconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg\",\"datePublished\":\"2019-09-20T02:14:59+00:00\",\"dateModified\":\"2021-11-18T03:09:37+00:00\",\"description\":\"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage\",\"url\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg\",\"contentUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg\",\"width\":735,\"height\":476,\"caption\":\"Chinese new retail giants\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/daxueconsulting.com\/#website\",\"url\":\"https:\/\/daxueconsulting.com\/\",\"name\":\"Daxue Consulting - Market Research and Consulting China\",\"description\":\"Daxue Consulting, your partner for strategic China research\",\"publisher\":{\"@id\":\"https:\/\/daxueconsulting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/daxueconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/daxueconsulting.com\/#organization\",\"name\":\"Daxue Consulting\",\"url\":\"https:\/\/daxueconsulting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting-logo-1.svg\",\"contentUrl\":\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting-logo-1.svg\",\"width\":441,\"height\":98,\"caption\":\"Daxue Consulting\"},\"image\":{\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/DaxueConsulting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/daxueconsulting.com\/#\/schema\/person\/5b3f1cb2603ed6110e21e9dda35b61a9\",\"name\":\"Daxue_Writing\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chinese New Retail giants are going global and social | Daxue Consulting","description":"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/","og_locale":"en_US","og_type":"article","og_title":"Chinese New Retail giants are going global and social | Daxue Consulting","og_description":"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...","og_url":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/","og_site_name":"Daxue Consulting - Market Research and Consulting China","article_published_time":"2019-09-20T02:14:59+00:00","article_modified_time":"2021-11-18T03:09:37+00:00","og_image":[{"width":735,"height":476,"url":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg","type":"image\/jpeg"}],"author":"Daxue_Writing","twitter_card":"summary_large_image","twitter_creator":"@DaxueConsulting","twitter_site":"@DaxueConsulting","twitter_misc":{"Written by":"Daxue_Writing","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#article","isPartOf":{"@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/"},"author":{"name":"Daxue_Writing","@id":"https:\/\/daxueconsulting.com\/#\/schema\/person\/5b3f1cb2603ed6110e21e9dda35b61a9"},"headline":"Chinese New Retail giants are going global and social | Daxue Consulting","datePublished":"2019-09-20T02:14:59+00:00","dateModified":"2021-11-18T03:09:37+00:00","mainEntityOfPage":{"@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/"},"wordCount":1050,"publisher":{"@id":"https:\/\/daxueconsulting.com\/#organization"},"image":{"@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage"},"thumbnailUrl":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg","keywords":["China new retail market","China new retail platforms","china retail","China retail giants","e-commerce in China","e-commerce retail in China","e-marketing China","Retail","retail market","retail products"],"articleSection":["China economy","China markets","E-commerce","Future trends in China","Market research China","Retail & distribution in China","Retail in China"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/","url":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/","name":"Chinese New Retail giants are going global and social | Daxue Consulting","isPartOf":{"@id":"https:\/\/daxueconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage"},"image":{"@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage"},"thumbnailUrl":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg","datePublished":"2019-09-20T02:14:59+00:00","dateModified":"2021-11-18T03:09:37+00:00","description":"Alibaba, JD and Tencent are well-known Chinese tech giants. They\u2019re also Chinese New Retail giants. What is New Retail? It\u2019s a consumer-centric...","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daxueconsulting.com\/chinese-new-retail-platforms\/#primaryimage","url":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg","contentUrl":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2019\/09\/optional-cover-picture-2.jpg","width":735,"height":476,"caption":"Chinese new retail giants"},{"@type":"WebSite","@id":"https:\/\/daxueconsulting.com\/#website","url":"https:\/\/daxueconsulting.com\/","name":"Daxue Consulting - Market Research and Consulting China","description":"Daxue Consulting, your partner for strategic China research","publisher":{"@id":"https:\/\/daxueconsulting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daxueconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daxueconsulting.com\/#organization","name":"Daxue Consulting","url":"https:\/\/daxueconsulting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daxueconsulting.com\/#\/schema\/logo\/image\/","url":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting-logo-1.svg","contentUrl":"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2021\/05\/daxue-consulting-logo-1.svg","width":441,"height":98,"caption":"Daxue Consulting"},"image":{"@id":"https:\/\/daxueconsulting.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/DaxueConsulting"]},{"@type":"Person","@id":"https:\/\/daxueconsulting.com\/#\/schema\/person\/5b3f1cb2603ed6110e21e9dda35b61a9","name":"Daxue_Writing"}]}},"_links":{"self":[{"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/posts\/44712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/comments?post=44712"}],"version-history":[{"count":0,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/posts\/44712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/media\/44716"}],"wp:attachment":[{"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/media?parent=44712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/categories?post=44712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/tags?post=44712"},{"taxonomy":"daxue_industry","embeddable":true,"href":"https:\/\/daxueconsulting.com\/wp-json\/wp\/v2\/daxue_industry?post=44712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}