{"id":42449,"date":"2025-01-16T19:20:48","date_gmt":"2025-01-16T11:20:48","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=42449"},"modified":"2025-01-17T17:04:57","modified_gmt":"2025-01-17T09:04:57","slug":"xiaohongshu-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/xiaohongshu-china\/","title":{"rendered":"How Chinese consumers and TikTok refugees are shaping Little Red Book in China (RedNote)"},"content":{"rendered":"\n<p>Little Red Book, also known as RedNote and Xiaohongshu (\u5c0f\u7ea2\u4e66), was founded in Shanghai in 2013 by Charlwin Mao and Miranda Qu. Although the English name is used to refer to the collection of quotations from Chairman Mao, they are unrelated. RedNote is a lifestyle-focused social media and e-commerce platform that is widely popular among young consumers in China. Users frequently visit the platform for travel recommendations, medical advice, and tutorials, among others. In January 2025, many American users started joining the platform. Even though Little Red Book in China is not the same as TikTok and primarily operates in Chinese, foreign users are joining in protest against the potential U.S. government ban on TikTok, and Chinese users are welcoming them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Download the report on the She economy in China<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report-800x446.png\" alt=\"she economy in china\" class=\"wp-image-58945\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report-800x446.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report-300x167.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report-768x428.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report-1536x856.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/08\/daxueconsulting-she-economy-report.png 1907w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"aa6b36e1-a10d-4825-b133-d31b45e16f9f\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">First of all, what is Little Red Book, or RedNote?<\/h2>\n\n\n\n<p>Little Red Book is a lifestyle-focused social media and e-commerce platform. It is not like TikTok or <a href=\"https:\/\/daxueconsulting.com\/douyin-vs-tiktok\/\">Douyin (\u6296\u97f3)<\/a>, the Chinese version of TikTok. In fact, it is more like a combination of Instagram and Pinterest.<\/p>\n\n\n\n<p>It is a community-driven platform, relying on user-generated content, with peer reviews playing a key role in consumers&#8217; pre-purchase decisions. Users search for recommendations, product reviews, and tips on various topics, including travel, medicine, food, and secondhand items shared by other users.<\/p>\n\n\n\n<p>The content, however, is not limited to China. In fact, when people go abroad for travel or study, they use it to search for trendy areas or medications, especially in countries like the U.S. where healthcare is expensive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Who are Little Red Book\u2019s users?<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.qian-gua.com\/blog\/detail\/2898.html\">Qiangua<\/a> and RedNote, the number of monthly active users of Little Red Book reached <a href=\"https:\/\/mp.weixin.qq.com\/s\/Z2gi_7M_ZjZ0-cjapDgcjg\">300 million<\/a> in 2024, with <a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">38.65%<\/a> of users being born in the 1990s and <a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">39.21%<\/a> being born in the 2000s. Users from first- and second-tier cities accounted for <a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">85.31%<\/a> of the total, which is a drop from 90% in 2022.<\/p>\n\n\n\n<p>Among the active users, female and male users account for <a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">79.13%<\/a> and <a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">20.87<\/a><a href=\"https:\/\/mp.weixin.qq.com\/s\/AigCvTm7B9muVQREmgOAqg\">%<\/a>, respectively. In order to expand the proportion of male users, Little Red Book has made continuous efforts, launching the \u201cMen\u2019s Content Incentive Plan\u201d in 2021, which provides support for content preferred by male users, including digital, fashion, sports and automobiles. Compared with the approximately <a href=\"https:\/\/zhuanlan.zhihu.com\/p\/490520398\">60 million<\/a> male users who accounted for <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1728507553476103564\">30%<\/a> in 2021, the number of male users increased to approximately 63 million in 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"979\" height=\"387\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-age-and-gender-distribution-in-2024.png\" alt=\"Little Red Book in China\" class=\"wp-image-62629 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-age-and-gender-distribution-in-2024.png 979w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-age-and-gender-distribution-in-2024-300x119.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-age-and-gender-distribution-in-2024-800x316.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-age-and-gender-distribution-in-2024-768x304.png 768w\" data-sizes=\"(max-width: 979px) 100vw, 979px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 979px; --smush-placeholder-aspect-ratio: 979\/387;\" \/><figcaption class=\"wp-element-caption\"><em>Data source: CBNData, designed by Daxue Consulting, User age and gender distribution of Little Red Book in China in 2024<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u201cTikTok refugees\u201d flock to RedNote<\/h2>\n\n\n\n<p>As TikTok faces a potential ban in the U.S., an increasing number of people are turning to RedNote, dubbing themselves &#8220;TikTok refugees&#8221;. Posts under &#8220;#tiktokrefugee&#8221; amassed a staggering <a href=\"https:\/\/www.xiaohongshu.com\/explore\">800 million<\/a> views and generated <a href=\"https:\/\/www.xiaohongshu.com\/explore\">14.77<\/a> million discussions.<\/p>\n\n\n\n<p>From January 8th to January 14th, 2025, mobile downloads of RedNote in the U.S. surged more than twentyfold compared to the previous week. In January 2025, over <a href=\"https:\/\/news.qq.com\/rain\/a\/20250116A03JR400?suid=&amp;media_id=\">22%<\/a> of the app&#8217;s total downloads originated from the United States, a stark contrast to just <a href=\"https:\/\/news.qq.com\/rain\/a\/20250116A03JR400?suid=&amp;media_id=\">2%<\/a> during the same period in 2024.<\/p>\n\n\n\n<p>Moreover, people from other countries are downloading RedNote, with the app topping the App Store download charts in <a href=\"https:\/\/www.qimai.cn\/\">87<\/a> countries, including the United Kingdom, Italy, and Australia, on January 15th.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Overcoming language barriers on RedNote<\/h3>\n\n\n\n<p>For TikTok refugees, a primary barrier to using RedNote is language. Some friendly and eager-to-learn Chinese netizens are attempting to communicate with foreign users in English, while also posting bilingual content in Chinese and English. Foreign users, on the other hand, are copying the text that needs to be read and translated into ChatGPT or Google Translate, and they are utilizing various floating window and screenshot translation tools, such as iTranscreen or built-in system applications. Additionally, some foreign users on RedNote are creating videos to instruct new users on how to activate Chinese and English subtitles and how to effectively use translation software.<\/p>\n\n\n\n<p>To address users&#8217; communication challenges, an internal employee of RedNote <a href=\"https:\/\/www.msn.com\/zh-cn\/%E6%8A%80%E6%9C%AF\/%E8%BD%AF%E4%BB%B6\/%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%99%BB%E9%A1%B687%E5%9B%BDapp-store-%E5%AE%9E%E6%97%B6%E7%BF%BB%E8%AF%91%E5%8A%9F%E8%83%BD%E5%9C%A8%E5%BC%80%E5%8F%91%E4%BA%86\/ar-AA1xePxV?ocid=BingNewsSerp\">revealed<\/a> that one of the teams within the community technology department has started to develop real-time translation features since January 14th, with an anticipated launch in the near future. At the same time, RedNote&#8217;s human resources are urgently seeking English content reviewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>The evolution of RedNote in China<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>From a shopping guide to a community to e-commerce<\/h3>\n\n\n\n<p>It all started in Hong Kong, one of the favorite overseas travel destinations for mainland Chinese people. Despite the Western ambiance and exquisite Cantonese cuisine, one of the main purposes of travel was shopping. Qu, the co-founder, explained that RedNote\u2019s original goal was to introduce foreign brands to Chinese consumers and vice versa. By January 2023, the platform featured over 140,000 brands, with 56% being domestic.<\/p>\n\n\n\n<p>Due to language barriers and limited knowledge about foreign brands, Chinese travelers often wondered about luxury handbags, skincare, or tax refunds. Mao, co-founder of RedNote, noticed this gap and launched the <em>Little Red Book Hong Kong Shopping Guide<\/em> to share shopping insights from travelers.<\/p>\n\n\n\n<p>As users began sharing experiences from places like Thailand, South Korea, and Japan, the platform expanded its focus and renamed itself <em>Little Red Book Shopping Notes<\/em>. By late 2014, the platform evolved into a social-commerce hybrid, where users can purchase items they discover and research on the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><a><\/a>How brands are leveraging Little Red Book to target Chinese audience<\/h2>\n\n\n\n<p>Similar to famous platforms like <a href=\"https:\/\/daxueconsulting.com\/wechat-marketing\/\">WeChat<\/a> and <a href=\"https:\/\/daxueconsulting.com\/weibo-marketing-strategy\/\">Weibo<\/a>, foreign companies can set up an official brand account on Little Red Book in China as well. Brands need to submit various documents such as business registration for verification and depending on the product category, required documents can be different.<\/p>\n\n\n\n<p>In recent years, the Little Red Book platform seemed to be a compulsory social media platform to target young Chinese consumers. Both international and local brands are integrating Little Red Book as part of their marketing strategy to engage consumers, especially during brand or new product activation. These brands leveraged a strong sense of community by inviting KOLs and KOCs to post on the marketing event and engage with targeted audiences through giveaways held on the social media platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Local brands embrace TikTok refugees through cross-cultural engagement<\/h2>\n\n\n\n<p>As TikTok refugees flooded to Little Red Book, local brands began creating content to connect with Western audiences. This cross-cultural exchange allows them to tap into the platform\u2019s global growth and expand their reach. These companies started introducing themselves to English-speaking users, fostering greater cultural connection and understanding.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2942\" height=\"1283\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves.png\" alt=\"Little Red Book in China\" class=\"wp-image-62631 lazyload\" style=\"--smush-placeholder-width: 2942px; --smush-placeholder-aspect-ratio: 2942\/1283;width:718px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves.png 2942w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves-300x131.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves-800x349.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves-768x335.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves-1536x670.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/01\/daxue-consulting-Little-Red-Book-in-China-Local-brands-introducing-themselves-2048x893.png 2048w\" data-sizes=\"(max-width: 2942px) 100vw, 2942px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Little Red Book, Official accounts of local brands are using broken English satirically to leverage the TikTok refugee trend<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Working with KOLs and KOCs: Online influencers in China<\/h2>\n\n\n\n<p>Working with KOLs and KOCs is crucial in China since Chinese consumers assume that online influencers are more trustworthy than \u201cofficial\u201d ads.<\/p>\n\n\n\n<p>In China, <a href=\"https:\/\/daxueconsulting.com\/kol-marketing-china\/\">KOL marketing<\/a> is one of the main ways that brands use to reach their target audience. KOL stands for Key Opinion Leader, who can settle new trends, widen a brand\u2019s audience, increase brand awareness, and motivate customers to purchase from online and offline channels. When collaborating with a KOL, it is of major importance to find the right person, whose image is compatible with your brand and whose followers are your target groups. The simplest way to reach out to a KOL is by sending them free samples of your product.<\/p>\n\n\n\n<p>Meanwhile, as Chinese consumers are increasingly sensitive to authenticity, <a href=\"https:\/\/daxueconsulting.com\/koc-marketing-in-china\/\">KOC marketing<\/a> is also a great way worth considering. KOCs, also known as Key Opinion Consumers, are the micro-influencers of China. Little Red Book has a mature ecosystem in KOC management, allowing users to not only consume content but also create a side income and build community on the platform. The main benefit of collaborating with KOCs on Little Red Book in China is that they are perceived as more authentic, are more loyal to a brand and are much less expensive. However, a KOC\u2019s influence is minimal compared to a KOL. The infographic below weighs the pros and cons of both KOLs and KOCs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"528\" height=\"917\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/11\/comparing-KOLs-and-KOCs-in-China.png\" alt=\"kols vs kocs\" class=\"wp-image-57187 lazyload\" style=\"--smush-placeholder-width: 528px; --smush-placeholder-aspect-ratio: 528\/917;width:452px;height:785px\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/11\/comparing-KOLs-and-KOCs-in-China.png 528w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2020\/11\/comparing-KOLs-and-KOCs-in-China-173x300.png 173w\" data-sizes=\"(max-width: 528px) 100vw, 528px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: daxue consulting, Comparing KOLs and KOCs in China<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Case study: Duolingo rides the wave of Americans joining RedNote<\/h2>\n\n\n\n<p>As foreigners flock to the RedNote, many Chinese and foreigners, including Americans and Koreans, are engaging in language exchanges and homework support. Duoling, in response, is engaging with RedNote\u2019s users through its humorous content, including screenshots of a folder named \u201cnew fav apps\u201d and RedNote and Xiaohongshu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2520\" height=\"2475\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo.png\" alt=\"Little Red Book in China\" class=\"wp-image-62628 lazyload\" style=\"--smush-placeholder-width: 2520px; --smush-placeholder-aspect-ratio: 2520\/2475;width:506px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo.png 2520w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo-300x295.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo-800x786.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo-768x754.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo-1536x1509.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/01\/daxue-consulting-Little-Red-Book-in-China-Duolingo-2048x2011.png 2048w\" data-sizes=\"(max-width: 2520px) 100vw, 2520px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Duolingo\u2019s RedNote account, Duolingo posts humorous content to drive engagement with foreign users<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How trustworthy is Little Red Book in China among consumers?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RedNote, a Chinese app founded in 2013, is a lifestyle-focused social media and e-commerce platform. It is not the Chinese TikTok but rather Instagram and Pinterest combined.<\/li>\n\n\n\n<li>It is primarily used by young affluent women living in the urban areas. However, more men and people from lower-tier cities are using it. In January 2025, many Americans started flocking to the platform in response to the potential ban of TikTok in the U.S.<\/li>\n\n\n\n<li>Even though language barrier is a problem, foreigners and Chinese people are overcoming it by using separate translation tools. RedNote started to develop real-time translation features since January 14<sup>th<\/sup>, 2025.<\/li>\n\n\n\n<li>Little Red Book is a trustworthy app for many Chinese consumers. As a platform that relies heavily on user-generated content, word of mouth plays a crucial role. People seek to understand the personal experiences and opinions of other users with similar concerns or interests.<\/li>\n\n\n\n<li>Whether it\u2019s learning about smaller or lesser-known brands, finding reliable medicine while traveling abroad, or getting fashion tips, many people turn to it for guidance.<\/li>\n\n\n\n<li>KOLs and KOCs are considered more trustworthy than \u201cofficial\u201d ads in China. Consumers with similar interests seek their expertise and experience for products and services.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"4000\" height=\"1400\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2.png\" alt=\"Daxue Consulting banner\" class=\"wp-image-61245 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2.png 4000w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2-300x105.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2-800x280.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2-768x269.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2-1536x538.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/03\/1-2-2048x717.png 2048w\" data-sizes=\"(max-width: 4000px) 100vw, 4000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 4000px; --smush-placeholder-aspect-ratio: 4000\/1400;\" \/><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Little Red Book, also known as RedNote and Xiaohongshu (\u5c0f\u7ea2\u4e66), was founded in Shanghai in 2013 by Charlwin Mao and Miranda Qu. Although the English name is used to refer to the collection of quotations from Chairman Mao, they are unrelated. RedNote is a lifestyle-focused social media and e-commerce platform that is widely popular among [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":42455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[5372],"tags":[5908,5658,5902,5900,4925],"daxue_industry":[16579],"class_list":["post-42449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-in-china","tag-chinese-social-media-platforms","tag-kol-ads","tag-little-red-book","tag-red","tag-xiaohongshu","daxue_industry-social-medias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How consumers are shaping Little Red Book in China (RedNote)<\/title>\n<meta name=\"description\" content=\"Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/xiaohongshu-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How consumers are shaping Little Red Book in China (RedNote)\" \/>\n<meta property=\"og:description\" content=\"Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/xiaohongshu-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - 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