{"id":29750,"date":"2017-06-20T12:21:49","date_gmt":"2017-06-20T04:21:49","guid":{"rendered":"https:\/\/daxueconsulting.com\/?page_id=29750"},"modified":"2017-06-20T12:24:13","modified_gmt":"2017-06-20T04:24:13","slug":"adjust-cosmetic-products-luxury-segment-china","status":"publish","type":"page","link":"https:\/\/daxueconsulting.com\/adjust-cosmetic-products-luxury-segment-china\/","title":{"rendered":"How to adjust your cosmetic products in the luxury segment in China"},"content":{"rendered":"
\nDaxue Consulting carried out various projects in the cosmetics industry, and research has shown that more and more new brands of different origin are emerging on the market. However, Hu Yuwan, project manager at Daxue Consulting, stresses that international brands are still the primary influencers when it comes to luxury cosmetic products, whereas in the middle and premium segment, Japanese and Korean brands are in favor. She explains, “Chinese consumers are willing to try new products and brands. When it comes to skincare and make-up, they are very open-minded.The market is becoming increasingly competitive, with a high speed of novelties.\u201d One more reason to conduct proper market research to match the consumers\u2019 preferences and expectations and to gain or obtain a competitive advantage.<\/p>\n

The client\u2019s goal: match cosmetic products in the luxury segment in China to its consumers<\/h2>\n

Daxue Consulting\u2019s client, a premium cosmetic brand operating internationally, approached our research team to gain a thorough understanding of cosmetic products in the luxury segment in China. The objective to adapt their products according to their targeted consumers\u2019 preferences encompassed investigating Chinese women\u2019s motivation, their buying behavior, and expectations towards skincare.<\/p>\n

Daxue utilizes an efficient and customized methodology to gain key consumer insights<\/h2>\n

The research team prepared a tailor-made project with different focus group discussions<\/strong>to answer the client\u2019s questions. At first, the consultants started recruiting suitable participants for both kinds of groups: users of the brand as well as users of its competing brand. Daxue Consulting uses large panels arisen by many years of experience which the researchers additionally screen to ensure the targeted profile such as age, gender, income, or province. After designing the guidelines as well as briefing and training the assistants, Daxue organized, moderated, and analyzed the discussions which included, for instance, the following aspects:<\/p>\n