![\"Qualitative](\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2016\/11\/daxue-consulting-collect-data-china-800x533.jpg\")
Qualitative research\nin China implies\nasking the respondent open-ended questions to obtain data needed by the researcher<\/a>. The number of in-depth interviews in China\nwill be adjusted according to the needs.\nWe first define all the needed pieces of information and then identify the\nknowledgeable persons to provide us valuable\ninsight. These insights can involve:<\/p>\n\n\n\n According to Daxue Consulting project manager Huan Zhang, in-depth interviews in China are often conducted\nat the beginning of a large research project\nwhen it is necessary to narrow the focus of the research and gain an insight\ninto individual evaluations of a specific material. Moreover, in a country\nwhere the data-reliability and transparency is a major issue for market researchers, gaining first-hands insights from the\nmost knowledgeable professional persons<\/a> is key\nleverage to understand market situation and\nopportunities better. That is why Daxue Consulting pays specific\nattention to the development of its\nmarket insiders\u2019 network for its qualitative research in China. <\/p>\n\n\n\n Daxue Consulting has conducted in-depth interviews in China as part of\nmost of its projects, including for clients in the F&B and wine industries.\nFor instance, in the wine industry, Daxue realized 80 to 100 in-depth interviews\nof wine professionals in all China. Among other case studies, Daxue conducted a\nproject for InterRhone. InterRhone is a French wine organization that assists\nFrench Rhone Valley\u2019s wines producers to export and promote their products to\nChina. It launched a BtoB promotional campaign in 2012 targeting wine\nprofessionals all around China. InterRhone contacted Daxue to get an assessment\nof the impact of this promotional campaign.<\/p>\n\n\n\n Daxue\u2019s team completed a benchmark of the\ninfluence of wine organizations in China, realized a series of in-depth interviews in China\nwith wine experts, and organized focus groups of end-users to understand their\nperceptions. Eventually, Daxue provided InterRhone<\/a> and the European Union<\/a> with key insights, accurate ROI analysis, conclusion, and\nrecommendations on how to improve their promotional campaigns and their\nstrategy in China for the next two years. All of this beginning with qualitative research in China.\n<\/p>\n\n\n\n In-depth\ninterviews in China require a lot of advance\npreparation. For instance, Daxue team will first work with its client on an IDI\nguidelines questionnaire. The aim of the questionnaire\nwill be to give a direction to the discussion, avoid losing information\nduring the interview by suggesting some items and questions, identifying decisive information, defining an introduction\ntowards the interviewee, and so on. This preparation is key in every quality\nresearch in China. The questionnaire will, of course, be fully adaptable\nto the client\u2019s requirements and need of information. It will also leverage the\ncombination of other research methodologies such as desk research or big data.\nThe project manager will use these existing\nfindings to redirect the IDI guidelines to the most crucial issues and dynamics\nin the market today. The IDI\u2019s moderation will then be managed by one of Daxue Consulting\u2019s in-house trained and\nexperienced moderators.<\/p>\n\n\n\n Another crucial step is the recruitment of\nrespondents. Daxue\u2019s experts first define\ncriteria with the client for this specific recruitment, and then identify\npotential participants in Daxue\u2019s database of professionals according to the\nfollowing criteria: professionals who are knowledgeable in our client\u2019s field\nof interest in China.<\/p>\n\n\n\n Besides our own\nextensive professional network in a multitude of sectors such as F&B,\nautomotive, cosmetic, high-tech, digital and so on, Daxue calls upon alumni\nfrom the top Chinese Universities partnering with Daxue, such as Tsinghua University<\/a>, Peking\nUniversity<\/a>, and Jiao Tong University<\/a>.\nDaxue Consulting also targets respondents in professional networks and\ndiscussion about the topic of interest, during events that gather experts of\nthe sector, and through cold calls.<\/p>\n\n\n\n Finally, qualitative research in China will be summarized and analyzed in order to outline the key information collected. Based on the responses received through the in-depth interviews in China, conclusions\nwill be drawn as:<\/p>\n\n\n\n Our qualitative projects can also include\nmethodologies such as consumer and market insider focus\ngroups in China<\/a>, market watch, ethnographic research, social listening,\ncompetitors\u2019 benchmark, mystery call and visits, APP-testing, Eye-tracking in China<\/a>,\nsensory testing and so on. Some quantitative methods such as online or\noffline survey can naturally be added into any research as well.<\/p>\n\n\n\n Daxue Consulting benefits from an extensive network of\nboth local professionals and end-consumers in China, covering any of the top 30\ncities in China. Over the last few months, our team has interviewed professionals\nand consumers in industries such as F&B, cosmetics, education, luxury,\nhigh-tech, or personal care. We\nespecially consolidated market reports and strategic approach for international\nbrands in:<\/p>\n\n\n\n Interested in qualitative research in China? Contact us<\/a> to discuss\nyour project, our international team is dedicated to delivering you the best\nChinese insights. <\/p>\n\n\n\n See our services:<\/em><\/p>\n\n\n\n Conducting in-depth interviews in China is a key feature of any market research In-depth interviews in China (IDI research) are techniques of qualitative research in China that involve conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing concepts or anticipated […]<\/p>\n","protected":false},"author":32,"featured_media":24188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[19,11,77],"tags":[8180,8178,1034,8179],"daxue_industry":[],"class_list":["post-24185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analysis-china","category-market-research-china","category-marketing-in-china","tag-idi-research","tag-in-depth-interviews-in-china","tag-market-research-in-china","tag-qualitative-research-in-china"],"acf":[],"yoast_head":"\n\n
Daxue Consulting executes various\nprojects of qualitative research\nin China<\/strong><\/h2>\n\n\n\n
Managing every step of qualitative research in China<\/strong><\/h2>\n\n\n\n
Designing the IDI\u2019s guideline\nquestionnaire<\/strong><\/h3>\n\n\n\n
Rec<\/strong>ruit knowledgeable professionals for <\/strong>in-depth interviews in China<\/h3>\n\n\n\n
Providing a decision-oriented\nanalysis report to our client<\/strong><\/h3>\n\n\n\n
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Combine in-depth interviews in China with other qualitative and quantitative methods<\/strong><\/h2>\n\n\n\n
Qualitative research in Shanghai,\nBeijing, Guangzhou, Shenzhen and more<\/strong><\/h3>\n\n\n\n
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