{"id":2033,"date":"2019-09-12T09:00:47","date_gmt":"2019-09-12T01:00:47","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=2033"},"modified":"2021-11-18T11:09:38","modified_gmt":"2021-11-18T03:09:38","slug":"laptop-market-in-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/laptop-market-in-china\/","title":{"rendered":"Case study of the laptop market in China | Daxue Consulting"},"content":{"rendered":"\n

Laptops in China<\/strong><\/h2>\n\n\n\n

The laptop market in China<\/strong> has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy most consumers\u2019 everyday needs including checking social media and shopping online. The success of tablets and smart devices affected the PC market in China. In 2018, about 53.18 million PCs were sold in China, and there an expected  market growth as the result of the development of new technology. Thanks to the digital savvy generation, the young workforce and gamers there is new room for growth in the computer market in China.<\/p>\n\n\n\n

Laptops in the Chinese\nmarket, e-sports and technological advancement driving\nmarket growth<\/h2>\n\n\n\n

The\nlaptop market in China is likely to see robust\nsales in future<\/a>. With the emergence of high-performance, ultraportable laptops,\nthe PC market in China\nhas an estimated sales of 53.18 million PCs in 2018. According to Wang Jiping,\nassistant VP of IDC China,  ultraportable\nlaptops will be an emerging niche in China\u2019s PC market. More people prefer\nlaptops which run fast, have a long battery life, cater to both entertainment\nand work, and light and easy to carry.  The Chinese\ne-sports<\/a> market is also driving the laptop and PC market in China. PC games\ndominated the first 15 years of the 21st Century in China. However, the huge\nmobile user population changed the industry scene. Mobile gaming has already\nreplaced PC gaming, taking the biggest share of the Chinese gaming market.\nHowever, though PC gaming is witnessing its decreasing influence in mainland\nChina, the professional e-sports market of PC games is not. PC game-based\ne-sports market is still the best-performing segmented market in China compared\nwith other types of e-sports market<\/p>\n\n\n\n

\"laptops
[Source: Chinadaily.com \u201cAsus Laptop shop\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

Forecast of laptops on the Chinese market<\/h3>\n\n\n\n

The 21st<\/sup> century is regarded to\nbe an era of technological advancement and rapid economic growth. Increasing\nurbanisation, economic growth and spending capability of upper class and middle\nclass customers will significantly enhance the speed of laptop market in China. The global laptop\nmarket size is estimated to reach $107.91\nbillion <\/a> by 2025, and laptop market in China is\nseeing an annual average growth of 1.0%. By 2023, there will be an estimated 354\nmillion<\/a> PC gamers  in China. <\/p>\n\n\n\n

\"PC
[Source: techradar.com \u201claptop forecast\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

 Advantages of\nlaptops in the Chinese market\n<\/h3>\n\n\n\n

In\naddition to tablets and smart phones, desktops are a competitor in of the PC\nmarket in China. Many laptops have built-in webcams\nand media software preinstalled which is useful in the work environment where\ndesktops are traditionally used. In addition to white-collar workers, some\nlaptops are designed and marketed towards gamers, and are complete with high-quality\ngraphics and fast processing systems. Performance is another deciding factor in\nchoosing a laptop or a desktop. A desktop is better suited for long hours of\nperformance and a lot of multitasking and is better suited for heavy editing\nsoftware. Furthermore, laptop computers use less power than a desktop computer and\nit has higher battery working performance. <\/p>\n\n\n\n

Segmentation of the computer market in China<\/h2>\n\n\n\n

Segmentation of laptop consumers in China based on income<\/h3>\n\n\n\n

The laptop market in China witnesses a huge demand from upper, middle and lower class customers. Both mainland Chinese laptop brands and foreign laptop brands in China target all income levels of consumers with different products. Foreign laptop brands in China normally sell laptops at a premium price, targeting both upper and middle class customers. Examples include: Apple, Dell and Microsoft. However, Chinese computer companies like Lenovo, Huawei and ASUS target all income levels. <\/p>\n\n\n\n

Segmentation of Chinese laptop consumers based on age<\/h3>\n\n\n\n

Since 2012, the PC on the Chinese market witnessed unprecedented growth. The emergence of the gaming computer market in China has significantly contributed to the greater PC market in China, generating the revenue that was never seen before and attracting both domestic and international investors into the market. With an increasing demand of gaming computers by Chinese youth, marketing PCs in China has become more strategic and deterministic to most of the Chinese laptop brands.\u00a0 Furthermore, there will soon be more<\/a> PC gamers in China than the total population of the United States. At $15.21 billion<\/a> in 2018, the online PC games market in China accounts for more than half of the global online PC games revenue.. There were 312.4 million PC online gamers in 2018 and 79.7 million of them spend money in games, this enthusiastic passion of game has significantly boosted the sales of PCs on the Chinese market. <\/p>\n\n\n\n

\"laptop
[Source: Chinadaily.com \u201cGaming PCs\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

Segmentation of laptop consumers in China based on purpose <\/h3>\n\n\n\n

The new features of Windows OS has drawn\nthe attention of many business organisations, corporations, governments and\nacademic institutions. The laptop\nmarket in China recorded a higher growth, considering  excessive demands of PCs in China and a huge\nmarket opportunity triggers companies like Huawei and Xiaomi to enter into PC market in China. Laptop\nconsumers in China have diverse level of expectations, business enterprises\ngive more emphasis on CPU speed, durability, resolution and in-built software\nsystem, while most of the students demands for less expensive laptops that can\nhelp them in carrying out their educational objectives.<\/p>\n\n\n\n

Competition\nbetween Chinese laptop\nbrands and foreign brands <\/strong><\/h3>\n\n\n\n

Lenovo is a multinational Chinese company\nthat uses highly integrated technological ideas in developing and manufacturing\nas well as selling PCs, smart phones, IT software, data management devices,\nsmart televisions, workstations, etc.. In the second quarter of 2019, Lenovo has\n 25.1% market share in China\u2019s PC market,\n with 15,774 million units of PCs\nshipments. HP is next on list, with 22.2% market share, followed by Dell with\n16.9%, Apple with 5.9%, Acer Group with 5.4% and ASUS with 4.9% respectively. Acer Inc.<\/a> (\u5b8f\u57fa) is a Taiwanese multinational hardwared and\nelectronics corporation. Acer\u2019s products include desktop and laptop PCs, tablet\ncomputers, servers, storage devices, displays, smartphones and peripherals. ASUS<\/a> is a\nTaiwan-based, multinational computer hardware and consumer electronics company\nthat was established in 1989. Dedicated to creating products for todays and tomorrows\nsmart life, ASUS is the world\u2019s No. 1 motherboard and gaming brand as well as a\ntop-three consumer notebook vendor. With Lenovo leading\nthe PC market in China,\nforeign laptop brands in China, like HP, focused on using premium materials,\nintroduced privacy technologies built into each PC unit, and found success in\nlaptops that convert to tablet computers. While Dell Technologies, shifted\ntheir attention to cloud service and storage solutions moving away from mainly\nmanufacturing computer hardware to providing software and service solutions,\nfor them to win on the laptop\nmarket in China.<\/p>\n\n\n\n

\"Chinese
[Source: Chinadaily.com \u201cWorld top PCs Brand\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

Success\nof Chinese laptop brands\non the domestic market <\/strong><\/h3>\n\n\n\n

Lenovo<\/a> regained the world\u2019s number one spot during the fiscal year while maintaining its industry-leading margin, with a record revenue and pre-tax profit. Despite an industry-wide processor supply shortage in the second half of the fiscal year, the PCSD business was up 14 percent year-on-year to a record revenue of US$38,475 million for the fiscal year, representing approximately 75 percent of the Group\u2019s total revenue. Performances even exclude the Fujitsu contribution, which became operational in May 2018, outperformed the market both in revenue and shipment. Pre-tax profit of the PCSD business also reached a record of US$1,982 million, up 34 percent year-on-year, owing to a well-executed strategy in driving product mix improvement. Pre-tax profit margin edged up 0.8 percentage points year-on-year to 5.2 percent in the fiscal year. <\/p>\n\n\n\n

CONTACT US NOW TO ANSWER YOUR QUESTIONS ABOUT BUSINESS IN CHINA<\/a> <\/a><\/div>\n\n\n\n

Computer market in China is quite innovative; the Group also achieved premium-to-market revenue growth in each of the following market segments: Workstation, Thin & Light, Visuals, and Gaming PC. Huawei, Xiaomi and Chuwi are now investing into laptop market in China more and more deeply, and the competition among manufacturers is at its peak level intensifying the computer market in China. Chinese laptop brand manufacturers have to sacrifice their profits in exchange for a larger market share. For which, they penetrate into the laptop market in China within the short time having a reasonable global market share. <\/p>\n\n\n\n

\"Lenovo
[Source: Chinadaily.com \u201cLenovo shop\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

 Consumer perception\nof Chinese laptop brands<\/h4>\n\n\n\n

Chinese\nlaptop brands are now globally recognised, but when they first entered the international market they faces\na lot of challenges due to the lack of competitive technology, quality, and\ngeneral perception of the west about Chinese product. Example, in 2005, Lenovo IBM manufactures and develops reliable and\nhigh-quality PC products as well as provides professional services to its\nglobal consumers. But being a Chinese company clouds the way for the\nnewly-established Lenovo’s success, it created an impression of low-quality\nmass produced machines as well as possible government and state issues (human resource\npractices difficulties are definitely worth considering). These concerns\nhowever are all image-related, but they are not to be shrugged-off just like\nthat by most consumers. Fortunately, now a days Chinese laptop brands has a positive image on global market.<\/p>\n\n\n\n

Perception of Chinese customers on foreign laptop brands in China<\/h3>\n\n\n\n
\"Apple
[Source: Chinadaily.com \u201cApple shop\u201d]<\/figcaption><\/figure><\/div>\n\n\n\n

Apple\nInc.<\/a> (\u82f9\u679c)\nis an American multinational corporation that designs and sells consumer\nelectronics, computer software and personal computers. As a result of good\nmarket environment that the company got from Chinese customers, U.S. tech giant\nApple Inc. expanded its number of retail stores to 51 in Greater China by the\nend of 2018, the company said in a recent report. Apple has also set up nine\ncompanies and 71 branch companies, providing over 5 million jobs in Greater\nChina, said the report on Apple’s operation and responsibility in China. Other\nforeign laptop brands in China that successfully get a huge market share\ninclude HP and Dell. Despite the premium price set by these companies, upper\nclass and lower class laptop\nconsumers in China has a positive perception of these foreign brands,\nand they have won a big market share in the PC market in China<\/p>\n\n\n\n

\n\n\n\n

Let China Paradigm have a positive\neconomic impact on your business<\/strong><\/p>\n\n\n\n

Listen to China Paradigm in iTunes<\/a> <\/p>\n\n\n\n

\"China<\/figure>\n","protected":false},"excerpt":{"rendered":"

Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]<\/p>\n","protected":false},"author":38,"featured_media":44668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[9576,76,348,91,26,68],"tags":[366,3081,179,365,531,367,1978,368],"daxue_industry":[],"class_list":["post-2033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appliances-in-china","category-brands-in-china","category-china-markets","category-foreign-products-in-china","category-international-companies-in-china","category-life-of-the-chinese-consumer-in-china","tag-10-top-brands","tag-apple-china","tag-dell","tag-laptop","tag-laptop-china","tag-laptop-vs-desktop","tag-lenovo","tag-sales-volume-growth"],"acf":[],"yoast_head":"\nCase study of the laptop market in China | Daxue Consulting<\/title>\n<meta name=\"description\" content=\"The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daxueconsulting.com\/laptop-market-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study of the laptop market in China | Daxue Consulting\" \/>\n<meta property=\"og:description\" content=\"The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daxueconsulting.com\/laptop-market-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Daxue Consulting - 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