{"id":184,"date":"2019-12-27T07:48:48","date_gmt":"2019-12-26T23:48:48","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=184"},"modified":"2022-11-16T21:56:11","modified_gmt":"2022-11-16T13:56:11","slug":"internet-in-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/internet-in-china\/","title":{"rendered":"Internet in China: Rapid growth with increasing mobile users"},"content":{"rendered":"\n

How internet quickly developed in China<\/h3>\n\n\n\n

As internet became prevalent in the late 1990’s, it quickly emerged across China. China’s internet penetration has grown from 2.1 million<\/a> at the end of 1998, to 854 million<\/a> active users as in June 2019. Up to 2017, 54.3% of total population was internet users in China. No doubt that Internet in China is a major tool to for promotion and other purposes. <\/p>\n\n\n\n


Learn the ins and outs of China’s digital ecosystem<\/a>Download our digital overview in China report<\/a><\/div>\n\n\n\n

Something unique about internet usage in China, is 99.1% of total Chinese internet use is through mobile instead of laptop or desktop. This is around 847 million people. Hence, the future growth of Internet use in China will be largely dependent upon the development of Apps, E-commerce platforms, and new retail<\/a> that incorporates digital into brick and mortar retail.<\/p>\n\n\n\n

\"Growth<\/figure>\n\n\n\n

[Source: CNNIC&Worldbank Growth of active Chinese Internet Users]<\/p>\n\n\n\n

An overview of online platforms on the internet in China<\/h3>\n\n\n\n

The competition of online\nplatforms in China is very intense. Chinese internet users spend hours each day\nscrolling through different platforms to find the information they need or to fulfil\ntheir daily amusement purposes. Therefore, online platforms in China play a vital role in\ninfluencing and redesigning consumer journey<\/a> and individual\ntouch-points along the journey. There are three main types of online platforms in China: E-commerce platforms in China;\nSocial Media platforms in\nChina; and Q&A based popular science platforms in China.<\/p>\n\n\n\n

E-commerce platforms in China<\/h2>\n\n\n\n

There are many E-commerce platforms in China, including\nTMall, JD.com, Pinduoduo and Kaola.com etc. These E-commerce platforms all\nfocus on different purposes in order to differentiate themselves from one\nanother. i.e. Pinduoduo emphasise on bundle and bargain goods and Kaola.com emphasise\non cross-boarder shopping experiences. However, the E-commerce giants Taobao, Tmall\nand JD.com occupy most market share within the industry. <\/p>\n\n\n\n\n\n

TMall<\/h4>\n\n\n\n

Tmall<\/a>\nis the largest B2C E-commerce marketplace in the world. Many smaller\ninternational brands often use Tmall to test-water their product marketability.\nIt aims in providing quality International goods to domestic Chinese consumers.\nHowever, the rules and regulations to enter TMall are fairly strict. E-commerce\nin China is still huge and continues to grow, which can be shown from Mall\u2019s\ndouble 11 sales this year of \u00a5268.4 billion Yuan. <\/p>\n\n\n\n

\"Tmall<\/figure>\n\n\n\n

[Source: tmall.com E-commerce platforms in China – Tmall]<\/strong><\/p>\n\n\n\n

JD.com<\/strong><\/h4>\n\n\n\n

JD.com is the second largest E-commerce platform in China\nafter Alibaba, which owns TMall and Taobao. The brands on JD.com is mostly run\nbe JD.com itself rather than directly run by brands on TMall. Although JD.com\ndoes not offer as much brands as TMall does, many Chinese consumers still\nchoose to shop with JD.com mainly due to the reason that JD.com offers faster\ndelivery with their own logistics network. <\/p>\n\n\n\n

\"JD<\/figure>\n\n\n\n

[Source: JD.com E-commerce platforms in China \u2013 JD.com]<\/strong><\/p>\n\n\n\n

Notably, the boundary between E-commerce platforms in China and social media platforms in China is becoming more and more vague. Increasing brands are trying to incorporate shopping as a part of their social media experiences. Countless advantages lies ahead for brands that become more independent<\/a> while rely less on E-commerce giants<\/a> like Tmall and JD.com. Such brands will be more likely to develop private traffic flow, and to increase brand loyalty and revenue. <\/p>\n\n\n\n

Social Media platforms in China<\/h2>\n\n\n\n

Weibo<\/h4>\n\n\n\n

Weibo, more or less a Twitter-Facebook hybrid, is run by technology\ncompany Sina Corporation. Its active users have grown from 300 million in 2012\nto 462 million<\/a> in 2019. Many companies use weibo for marketing\npurposes such as to increase brand awareness and top-of-mind awareness etc. It has\nsome political influence in which politically sensitive posts will be removed\nby site regulators, providing a means for users to know the boundaries, and it\nseems to work.<\/p>\n\n\n\n

\"Weibo<\/figure>\n\n\n\n

[Source: weibo.com Social Media platforms in China \u2013Weibo]<\/strong><\/p>\n\n\n\n

QQ<\/h4>\n\n\n\n

QQ is a free instant messaging computer program in mainland China. It now provides chat feature, games, virtual pets, ringtone downloads, blogs, weibo, etc. As of 30 September 2011, there were 711.7 million active user accounts for QQ IM. It was previously the most popular communication tool in China, but has since been outperformed by WeChat.<\/p>\n\n\n\n

WeChat<\/h4>\n\n\n\n

Chinese people rely on mobile instant messaging. Wechat, the mobile internet\nmessaging service has already become part of the mainstream of Chinese internet users\u2019 daily\nlife. Whether you call them a fast follower or an unashamed copycat, Tencent is\nadept at spotting and pushing the latest internet trends to its vast user base\nby launching WeChat. From the start, WeChat was likely a clone of Talkbox, an\ninstant voice messaging startup from Hong Kong. And now it has much more\nfeatures and users. Now with the development of WeChat\nmini-programs<\/a>, users are allowed to make purchase, play games, learn\ninformation etc. WeChat mini-programs have is very accessible and convenient. <\/p>\n\n\n\n

\"WeChat<\/figure>\n\n\n\n

         <\/strong>[Source: weixin.qq.com Social Media platforms in China – WeChat]<\/p>\n\n\n\n

Xiaohongshu<\/strong><\/h4>\n\n\n\n

Xiaohongshu<\/a> (Little red book) is a lifestyle sharing platform, in which people posts travel tips, food, beauty or any other lifestyle related information on. It recently reached over 200 million registered users, with millennials being the most active user group. Xiaohongshu has gradually transformed from a content-oriented social platform into a hybrid of social media and E-commerce. <\/p>\n\n\n\n

\"Xiaohongshu<\/figure>\n\n\n\n

[Source: Xiaohongshu\nSocial Media platforms in\nChina – Xiaohongshu]<\/strong><\/p>\n\n\n\n

Q&A based platforms in China<\/h2>\n\n\n\n

Douban<\/h4>\n\n\n\n

Many online platforms in\nChina adopt lazy stereotypes in which they just copy existing platform\nmodels and then perfect its features. However, Douban was surprisingly original\nsince it launched in 2005. It attracted some of the top Chinese intellectuals,\ngeeks, and urban hipsters to exchange thoughts and ideas. It provides a\nplatform in which users could  post freely\non social issues in forum-like groups. This particular feature of Douban has\nmore than once landed it in controversy and been a target of Chinese government\ncensorship programs.<\/p>\n\n\n\n

\"Douban<\/figure>\n\n\n\n

         <\/strong>[Source: douban.com Q&A based popular science\nplatforms in China – Douban]<\/strong><\/p>\n\n\n\n

Zhihu<\/strong><\/h4>\n\n\n\n

Zhihu<\/a> is a\nsimilar Q&A based online platform to Douban. It provides high-quality\nquestions and credible answers to different questions. There are 200 million\nregistered users as of 2018, with over 120 million answers on the platform.\nDifferent from Douban, Zhihu has a broader range of questions asked, which can\nbe from intellectual to entertainment based ones. <\/p>\n\n\n\n

\"Zhihu<\/figure>\n\n\n\n

[Source: zhihu.com Q&A based popular science\nplatforms in China – Zhihu]<\/strong><\/p>\n\n\n\n

Overall, internet use in China continues to grow as users switch from old to\nnew platforms, and older platforms transform into different business models to\nretarget consumers.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

How internet quickly developed in China As internet became prevalent in the late 1990’s, it quickly emerged across China. China’s internet penetration has grown from 2.1 million at the end of 1998, to 854 million active users as in June 2019. Up to 2017, 54.3% of total population was internet users in China. No doubt […]<\/p>\n","protected":false},"author":50,"featured_media":45825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1,150,29,5372],"tags":[1833,1441,2719,28,1963],"daxue_industry":[],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-e-commerce","category-internet-in-china","category-social-media-in-china","tag-apps-in-china","tag-ecommerce-china","tag-internet-in-china","tag-sns-in-china","tag-social-media-china"],"acf":[],"yoast_head":"\nInternet in China: Rapid growth with increasing mobile users<\/title>\n<meta name=\"description\" content=\"As of June 2019, China's internet penetration was 854 million people or 61%. 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