{"id":1307,"date":"2025-11-27T13:02:54","date_gmt":"2025-11-27T05:02:54","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=1307"},"modified":"2025-11-27T13:02:57","modified_gmt":"2025-11-27T05:02:57","slug":"tea-market-in-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/tea-market-in-china\/","title":{"rendered":"China&#8217;s tea market: new-style innovation, youth-driven growth, and premiumization"},"content":{"rendered":"\n<p>China\u2019s tea market has a long history, with exports dating back to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Northern_and_Southern_dynasties\">Northern and Southern Dynasties<\/a>. Today, China stands as the <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/hot-drinks\/tea\/china?srsltid=AfmBOoosdT2R7abhpPL8EijnPGjVyqGRkMcZxoGGYaJcRTZW8MT0L7fN\">largest tea market<\/a> globally, serving as both the biggest consumer and producer of tea. In 2024, domestic tea sales in China reached <a href=\"https:\/\/www.worldteanews.com\/whats-brewing\/chinas-tea-chains-are-expanding-globally\">2.4<\/a> million tons, accounting for around <a href=\"https:\/\/www.worldteanews.com\/whats-brewing\/chinas-tea-chains-are-expanding-globally\">69%<\/a> of the country&#8217;s total tea production. This figure underscores the industry&#8217;s self-sufficiency and strong emphasis on domestic consumption. However, tea alone is not enough to drive consumption among Chinese consumers today. Instead, distinct, fresh, cultural, and wellness-driven experiences are what drive people toward certain brands.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Download our China&#8217;s F&amp;B industry white paper<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"453\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/daxue-consulting-fb-white-paper-cover-image.jpg-800x453.png\" alt=\"China's food &amp; beverage white paper 2024\" class=\"wp-image-61590\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/daxue-consulting-fb-white-paper-cover-image.jpg-800x453.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/daxue-consulting-fb-white-paper-cover-image.jpg-300x170.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/daxue-consulting-fb-white-paper-cover-image.jpg-768x435.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/daxue-consulting-fb-white-paper-cover-image.jpg.png 980w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"0198d19d-779c-46ea-a72c-e35e05f4588d\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Segments in China\u2019s tea industry<\/h2>\n\n\n\n<p>China\u2019s tea industry primarily consists of three segments:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Traditional loose-leaf tea dominates in volume and value, with major subtypes such as green, oolong, black, and pu\u2019er tea.<\/li>\n\n\n\n<li>Ready-to-drink bottled tea continues to experience robust growth, driven by convenience and innovation, particularly among urban youth.<\/li>\n\n\n\n<li><a href=\"https:\/\/daxueconsulting.com\/coffee-and-milk-tea\/\">New-style tea<\/a> (\u65b0\u8336\u996e) has emerged as a <a href=\"https:\/\/cn.chinadaily.com.cn\/a\/202305\/09\/WS6459d948a310537989373581.html#:~:text=%C2%B7%E8%B6%8B%E5%8A%BF%E5%9B%9B%EF%BC%9A%E6%8B%A5%E6%8A%B1%E5%B9%B4%E8%BD%BB%E5%8C%96%EF%BC%8C%E6%96%B0%E5%BC%8F%E8%8C%B6%E9%A5%AE%E6%8E%A5%E5%9C%B0%E6%B0%94%20%E5%9F%BA%E4%BA%8E%E5%B9%B4%E8%BD%BB%E5%8F%97%E4%BC%97%E8%AF%9E%E7%94%9F%E4%BA%86%E6%96%B0%E8%8C%B6%E9%A5%AE%E4%BA%A7%E4%B8%9A%EF%BC%8C%E8%BF%9B%E4%B8%80%E6%AD%A5%E6%89%93%E5%BC%80%E4%BA%86%E4%B8%AD%E5%9B%BD%E8%8C%B6%E5%8F%B6%E5%B8%82%E5%9C%BA%E3%80%82%20%E5%BD%93%E5%89%8D%E6%96%B0%E8%8C%B6%E9%A5%AE%E7%9A%84%E4%B8%BB%E5%8A%9B%E6%B6%88%E8%B4%B9%E4%BA%BA%E7%BE%A4%E4%B8%AD90%E5%90%8E%E3%80%8100%E5%90%8E%E7%9A%84%E6%AF%94%E4%BE%8B%E6%8E%A5%E8%BF%9170%25%EF%BC%8C2022%E5%B9%B4%E9%97%A8%E5%BA%97%E6%95%B0%E7%BA%A6%E4%B8%BA48.6%E4%B8%87%E5%AE%B6%EF%BC%8C%E6%9C%AA%E6%9D%A5%E5%B0%9A%E6%9C%89%E6%95%B0%E7%99%BE%E4%BA%BF%E5%B8%82%E5%9C%BA%E7%A9%BA%E9%97%B4%E5%BE%85%E6%B8%97%E9%80%8F%E3%80%82%20%E6%9C%89%E7%BD%91%E5%8F%8B%E7%AC%91%E7%A7%B0%EF%BC%8C%E4%BB%A5%E5%96%9C%E8%8C%B6%E3%80%81%E5%A5%88%E9%9B%AA%E7%9A%84%E8%8C%B6%E3%80%81%E8%9C%9C%E9%9B%AA%E5%86%B0%E5%9F%8E%E3%80%81%E8%8C%B6%E9%A2%9C%E6%82%A6%E8%89%B2%E7%AD%89%E4%B8%BA%E4%BB%A3%E8%A1%A8%E7%9A%84%E6%96%B0%E5%BC%8F%E8%8C%B6%E9%A5%AE%E6%98%AF%E2%80%9C%E6%9B%B4%E9%80%82%E5%90%88%E7%8E%B0%E4%BB%A3%E4%B8%AD%E5%9B%BD%E5%AE%9D%E5%AE%9D%E7%9A%84%E5%A5%BD%E8%8C%B6%E9%A5%AE%E2%80%9D%EF%BC%8C%E5%85%BC%E5%85%B7%E4%BA%86%E5%8F%A3%E5%91%B3%E4%B8%B0%E5%AF%8C%E3%80%81%E7%A4%BE%E4%BA%A4%E3%80%81%E6%97%B6%E5%B0%9A%E7%AD%89%E5%B1%9E%E6%80%A7%EF%BC%8C%E5%B8%A6%E5%8A%A8%E4%BA%86%E6%96%B0%E4%B8%80%E8%BD%AE%E8%8C%B6%E9%A5%AE%E6%B6%88%E8%B4%B9%E6%B5%AA%E6%BD%AE%E3%80%82\">runaway success<\/a>, disrupting consumption channels and shaping taste preferences.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1374\" height=\"804\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-3-catagories.png\" alt=\"China's tea market\" class=\"wp-image-64008 lazyload\" style=\"--smush-placeholder-width: 1374px; --smush-placeholder-aspect-ratio: 1374\/804;width:618px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-3-catagories.png 1374w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-3-catagories-300x176.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-3-catagories-800x468.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-3-catagories-768x449.png 768w\" data-sizes=\"(max-width: 1374px) 100vw, 1374px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Xiaohongshu, designed by Daxue Consulting, Three segments in China\u2019s tea industry<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Youth in emerging-tier cities as the core growth engine<\/h2>\n\n\n\n<p>Across city tiers, the fastest growth in tea consumption is coming from <a href=\"https:\/\/daxueconsulting.com\/2025-china-emerging-tier-market-report\/\">emerging-tier cities<\/a> and younger consumers, especially within the new-style and freshly made tea segment. In 2023, retail sales of new-style tea shops in third-tier and lower-tier cities exceeded <a href=\"https:\/\/www.scribd.com\/document\/924780696\/Study-Id146204-Bubble-Tea-Industry-in-China\">RMB 96 billion<\/a>, compared to approximately RMB 34 billion in first-tier cities, and are projected to grow faster than higher-tier markets over the next five years. &nbsp;Consumers in tiers 3-5 (home to over <a href=\"https:\/\/english.ckgsb.edu.cn\/knowledge\/article\/the-rise-of-chinas-smaller-cities\/\">70%<\/a> of China\u2019s population) are driving a wave of \u201caccessible indulgence,\u201d where affordable tea drinks at RMB 5-15 become a daily emotional reward for younger consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core drivers of tea consumption in China<\/h2>\n\n\n\n<p>Tea is closely linked to \u201chealth\u201d in the <a href=\"https:\/\/daxueconsulting.com\/health-market-in-china\/\">Chinese context<\/a>, often prioritized above <a href=\"https:\/\/daxueconsulting.com\/coffee-in-china\/\">coffee<\/a> as a functional beverage. Buzzwords like \u201czero sugar, zero calories\u201d and <a href=\"https:\/\/daxueconsulting.com\/gen-z-and-traditional-chinese-medicine\/\">traditional Chinese medicine<\/a> concepts, such as combating internal dampness, resonate strongly with younger consumers seeking guilt-free refreshment.<\/p>\n\n\n\n<p>Beyond product novelty, new-style tea succeeds because it taps into a uniquely \u201cexperiential consumption\u201d space that coffee and other beverages cannot fully replicate. Tea carries strong cultural associations with comfort, balance, and wellness. Younger consumers interpret tea as a lighter and more versatile alternative. This flexibility allows tea to serve both daily refreshment and emotional reward needs, making it naturally suited to high-frequency consumption.<\/p>\n\n\n\n<p>Moreover, storytelling and cultural collaborations drive young consumers toward certain brands. Given China\u2019s very competitive tea industry, products alone are not enough to capture consumer attention. Instead, brands compete through unique experiences. They use limited-edition releases tied to Chinese festivals, <a href=\"https:\/\/daxueconsulting.com\/wuliangye-campaign\/\">intangible cultural heritage<\/a>, or local artists to express tea\u2019s cultural depth in contemporary forms. These campaigns help young consumers experience tea as something meaningful and rooted in identity, while still being fun and easy to consume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why health-minded youth still prefer new-style tea over traditional loose-leaf<\/h2>\n\n\n\n<p>Although traditional loose-leaf tea is often regarded as a healthier option, many young consumers find it inconvenient and difficult to incorporate into their daily lives. Loose-leaf tea often requires specialized equipment, brewing knowledge, and a slower, more ceremonial preparation process that does not align with their fast-paced routines.<\/p>\n\n\n\n<p>New-style tea offers a more accessible entry point. It comes in ready-made formats and customizable options that feel both healthier and more fun. The rise of lower-sugar and sugar-free innovations also helps these drinks fit youth wellness priorities. Additionally, sugar-free ready-to-drink brands, such as Oriental Leaf and Genki Forest, have reinforced this perception by promoting clean-label teas through highly visible digital channels.<\/p>\n\n\n\n<p>As a result, young Chinese consumers associate new-style and ready-to-drink teas with a more accessible form of \u201chealthy indulgence,\u201d which better aligns with their lifestyles than traditional loose-leaf tea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premium tea\u2019s growth and its structural weak spots<\/h2>\n\n\n\n<p>China\u2019s traditional loose-leaf tea market continues to expand steadily across all price segments, with total market size rising by 12.8% from 2020 to 2024. Traditional loose-leaf tea in China\u2019s tea market shows distinct tiered <a href=\"https:\/\/mp.weixin.qq.com\/s\/YctBTriNXFoQ27KwQezeWQ\">segmentation<\/a>, categorized by price into mass-market tea (below RMB 300\/kg), mid-range tea (RMB 300-700\/kg), and premium tea (above RMB 700\/kg), catering respectively to daily consumption, value-for-money demands, and high-end business scenarios.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1356\" height=\"890\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Loose-Leaf-market.png\" alt=\"China's tea market\" class=\"wp-image-64012 lazyload\" style=\"--smush-placeholder-width: 1356px; --smush-placeholder-aspect-ratio: 1356\/890;width:554px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Loose-Leaf-market.png 1356w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Loose-Leaf-market-300x197.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Loose-Leaf-market-800x525.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Loose-Leaf-market-768x504.png 768w\" data-sizes=\"(max-width: 1356px) 100vw, 1356px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">\u200b<em>Data source: Jiashe Consulting, designed by Daxue Consulting, 2020-2025 Traditional loose-leaf tea market size in China<\/em><\/figcaption><\/figure>\n\n\n\n<p>While premium tea accounted for roughly 30% of the total market from 2020 to 2024, it\u2019s growing the fastest in absolute value. This reflects rising demand for higher-quality products and gifting occasions, while mass-market tea remains the largest segment due to its everyday use and broad consumer base. Mid-range tea shows stable but slower growth, suggesting that consumers are gradually polarizing toward either affordable daily-drinking options or more premium offerings.<\/p>\n\n\n\n<p>As a non-standardized agricultural product, tea imposes high learning costs on consumers. Branding has become crucial for reducing trust costs. However, the midstream of the industry remains highly fragmented, with over <a href=\"https:\/\/mp.weixin.qq.com\/s\/YctBTriNXFoQ27KwQezeWQ\">70,000<\/a> tea enterprises nationwide, most of them small, scattered workshops. In 2024, the concentration ratio of the top five players in the high-end tea market stood at only <a href=\"https:\/\/mp.weixin.qq.com\/s\/YctBTriNXFoQ27KwQezeWQ\">5.6%,<\/a> highlighting a pronounced \u201cheavy emphasis on production origin, light emphasis on brand\u201d phenomenon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limited youth engagement<\/h2>\n\n\n\n<p>Premium tea brands often fail to resonate strongly with younger consumers. Chinese Gen Z participates most actively in <a href=\"https:\/\/daxueconsulting.com\/tea-market-in-china\/\">new-style tea experiences<\/a>. Premium tea\u2019s focus on traditional formats and ceremonies doesn\u2019t always appeal to this group\u2019s lifestyle or purchasing habits. Additionally, the focus on <a href=\"https:\/\/daxueconsulting.com\/a-brands-guide-chinese-gifting-habits\/\">gifting<\/a> makes premium tea less relevant for spontaneous purchases and casual enjoyment, often discouraging trial among those who value functional benefits or digital engagement over ceremonial consumption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The nationwide expansion of Bama Tea, a leading Chinese premium tea<\/h2>\n\n\n\n<p><a href=\"https:\/\/en.int-bamatea.com\/\">Bama Tea<\/a> launched its <a href=\"https:\/\/stir-tea-coffee.com\/tea-coffee-news\/bama-tea-ipo-launch-raises-58-million\/\">IPO<\/a> on the Hong Kong Exchange, signaling a new chapter for both the brand and the broader industry\u2014one where strong branding finally rivals strong categories. It represents the modernization of China\u2019s premium loose-leaf tea segment because it brings together strong origin credibility, category leadership, and a scalable national brand, something rare in China\u2019s tea market, which is still dominated by small regional workshops. Its core products are positioned well above mid-range tea pricing, and its consistent quality has helped Bama establish a nationwide presence that few premium tea brands have achieved.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"936\" height=\"610\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-brands-hierarchy.png\" alt=\"China's tea market\" class=\"wp-image-64013 lazyload\" style=\"--smush-placeholder-width: 936px; --smush-placeholder-aspect-ratio: 936\/610;width:649px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-brands-hierarchy.png 936w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-brands-hierarchy-300x196.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-brands-hierarchy-800x521.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-brands-hierarchy-768x501.png 768w\" data-sizes=\"(max-width: 936px) 100vw, 936px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Xiaohongshu (left) and Bama\u2019s official marketing material (right), Bama Tea is positioning itself and being widely recognized as one of China\u2019s top premium loose-leaf tea brands<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Expansion beyond tier-1 cities<\/h3>\n\n\n\n<p>From <a href=\"https:\/\/mp.weixin.qq.com\/s\/eTHLv0z81M_Wk6VVGRj7ZA\">2,613<\/a> stores in 2022 to 3,633 in 2025, Bama\u2019s chain expansion is most pronounced in tier-2 and tier-3 cities, affirming that deep-seated tea culture and rising <a href=\"https:\/\/daxueconsulting.com\/the-chinese-middle-class\/\">middle-class<\/a> aspirations extend well beyond China\u2019s megacities. This decentralization of growth highlights tea\u2019s integral role in everyday Chinese life and points to new regional opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"800\" height=\"488\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Bama-store-800x488.png\" alt=\"China's tea market\" class=\"wp-image-64010 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/488;width:532px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Bama-store-800x488.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Bama-store-300x183.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Bama-store-768x468.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/11\/daxue-consulting-Chinas-tea-market-Bama-store.png 1440w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Source: Xiaohongshu, Bama\u2019s store in a tier-3 city in China<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways in China\u2019s tea market:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>China\u2019s tea market is driven by strong domestic demand and self-sufficiency, with ongoing growth led by new-style tea innovation and premiumization.\u200b<\/li>\n\n\n\n<li>Premium tea is expanding rapidly, but faces challenges from market fragmentation, weak youth engagement, and the limitations of traditional gifting-driven business models. Stronger branding and digital engagement are critical for future success.\u200b\u200b<\/li>\n\n\n\n<li>New-style tea brands thrive by pairing product innovation with collaborative storytelling, using cultural tie-ins, seasonal releases, and interactive marketing to win over younger, urban consumers. Health-driven preferences, regional identity, and convenience define the fastest-growing segments.<\/li>\n\n\n\n<li>Winning brands blend tradition and modernity, adapting formats and experiences for China\u2019s diverse city tiers.\u200b\u200b<\/li>\n\n\n\n<li>The next wave of growth will depend on companies that balance deep tea heritage with contemporary branding, digital agility, and inclusive experiences across all age groups and regions.\u200b\u200b<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s tea market has a long history, with exports dating back to the Northern and Southern Dynasties. Today, China stands as the largest tea market globally, serving as both the biggest consumer and producer of tea. In 2024, domestic tea sales in China reached 2.4 million tons, accounting for around 69% of the country&#8217;s total [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":60163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[67],"tags":[4727,14038,1396],"daxue_industry":[16578],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-beverage-in-china","tag-chinese-tea","tag-new-style-tea","tag-tea-market-in-china","daxue_industry-food-and-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China&#039;s tea market: new-style innovation, youth-driven growth, and premiumization<\/title>\n<meta name=\"description\" content=\"In China&#039;s tea market, tea alone is not enough to drive consumption among Chinese consumers today. 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